Giving Tuesday is just a month away and nonprofit organizations across the country are preparing to take advantage of this tradition.
Starting in 2012, Giving Tuesday has transformed into one of the biggest days of philanthropic giving with an estimated $274 million raised in 2017. If you haven’t already implemented a strategy for this year’s big day on November 27th, no worries, you still have time. We recommend three simple steps:
- Set goals and evaluation strategy. Since Giving Tuesday is in one month don’t strive for thoroughness, but do set a handful of KPI’s (Key Performance Indicators) for the day, such as new donor acquisition, volunteer sign-ups, or donation totals. Consider these as a baseline that you can use to build a more complete strategy.
- Create a communication flow for social media. GivingTuesday.org recommends blasting your supporters with Giving Tuesday reminders and news at least 2-3 times a week during October and November across all platforms. Remember to use the hashtag #GivingTuesday!
- Leverage supporters, board members, and program beneficiaries. These folks are your organization’s greatest champions and can be extremely helpful beyond providing financial support. Their networks are vast and tapping into them on Giving Tuesday can open up new revenue streams for the coming year. Engage and encourage these champions prior to the big day to garner their support.
The Bottom Line?
Giving Tuesday is a wonderful opportunity to build out your donor database for the coming year. By setting goals, communicating via social media, and leveraging your supporters, we wish you a successful #GivingTuesday!
Looking for Help This #GivingTuesday?
boodleAI can help with this three-step process by assisting your organization’s champions as they navigate Giving Tuesday. Our AI assistant – “boodle” can analyze your supporter’s networks by filtering their contacts to identifying those who share an affinity with your cause. Then, boodleAI will present on-brand messaging that will allow the fundraiser to focus on adding a personal touch to their ask.