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In Action: When to use boodleAI

Improve engagement with current donors or new prospects

What you Provide

  • Training Data: 250+ names and emails of current and past donors who responded to a particular marketing channel (direct mail, email, phone, etc.).
  • Target Data: Names and email addresses of a prospect list or list of current donors to re-engage.

What boodleAI Builds and Tests

  • A look-alike model that identifies donors likely to respond to a particular marketing channel.

What You Receive

  • A scored, prioritized, and segmented list of donors and prospects likely to respond to a marketing channel.

How You Can Use

  • Focus your time and attention on channels where your donors are most likely to notice.