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In Action: When to use boodleAI

Reduce direct mail pieces to decrease shipping costs and increase ROI

What you Provide

  • Training Data: 250+ names and emails of current and past donors.
  • Target Data: Direct mail list.

What boodleAI Builds and Tests

  • A look-alike model that identifies likely new donors in a direct mail list.

What You Receive

  • A scored, prioritized, and segmented list of likely new donors in the direct mail list.

How You Can Use

  • Save money by only targeting households likely to be donors.
  • Increase the ROI on direct mail by targeting only households likely to be donors.