Reduce direct mail pieces to decrease shipping costs and increase ROI
What you Provide
- Training Data: 250+ names and emails of current and past donors.
- Target Data: Direct mail list.
What boodleAI Builds and Tests
- A look-alike model that identifies likely new donors in a direct mail list.
What You Receive
- A scored, prioritized, and segmented list of likely new donors in the direct mail list.
How You Can Use
- Save money by only targeting households likely to be donors.
- Increase the ROI on direct mail by targeting only households likely to be donors.