Digital Advertising is Powerful : Andy Bookless

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Andy Bookless, CEO at A2P, dives into the application of digital advertising to multiply your influence. His message is centered around solving marketers’ single biggest challenge: “Half of the money [we] spend on advertising is wasted. The trouble is, [we] don’t know which half.” To address this obstacle, he focuses on the one area that matters the most: your audience.

As you strive to influence and attract your followers, he points out that your audience awareness is only as good as the analytics used to direct you to them. He emphasizes that as you analyze your data, you may find that they are not how you originally perceived them. However, when you realize that your target audience is a man sitting on the toilet while drinking coffee, you  know that you are getting the very detailed data that you need to succeed. By the end of his presentation, he lays out a plan for you to grow your advertising success: test your creative, think through your audience’s interpretation of the message, and when you find something that works, SCALE. IT. UP.

As you begin to create your next digital campaign, Andy has provided a step-by-step guide to take your campaign to the next level.

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