“How do I bring more value to my clients?” It’s a question that every agency and consultant asks themselves as they serve their customers.
Enriched Analytics opens up a world of possibilities by providing agencies and consultants numerous ways to help their nonprofit clients find new donors faster, better, and easier than ever before. Check out these thirteen ways that Enriched Analytics can help agencies and consultants help their clients acquire new donors.
Enriched Analytics for Donor Acquisition
1. Wealth Screening
Append wealth scoring and giving capacity to a client’s existing and prospective donors to predict who has the capacity to give within their current donor network. (Advanced Predictions)
2. Custom Modeling
Create a custom model from a client’s existing major donor data and score prospective donors based on this model to predict who among your prospects has the affinity to give. (Custom Predictions)
3. Giving Capacity and Persona Combination
Combine wealth scoring and giving capacity knowledge (1) with custom persona insights (2) to determine which client prospects have the highest propensity to give.
BONUS: Use (1) and (2) to create a donor pyramid/matrix to prioritize outreach efforts. (Advanced Predictions + Custom Predictions)
4. Get the Big Picture of Their Donors
Provide the primary and secondary personas of any contact list to your clients. View lookalike location analytics and provide detailed insights and predictions for that list, including total potential giving capacity and average giving capacity of the contacts in the list. (CLEAR)
5. Primary Persona
6. Secondary Persona
7. Emerging Persona
Determine the emerging persona, or the persona of donors giving now that were not giving before, of any client’s donors and understand who those donors are, how they give, how they’ve been acquired, and what locations contain more potential donors like them. (DEAR)
8. Types of Donations
Determine the most favored donation type of a client’s donors and understand the persona of those donors, how those donors give, how they’ve been acquired, and what locations contain similar potential donors. (DEAR)
9. Top Locations
Determine the top location of your clients’ donors and understand the persona of these donors, how they gave, how they’ve been acquired, and what locations contain more potential donors like them. (DEAR)
10. Emerging Locations
Determine the emerging locations of your clients’ donors and understand the persona of those in the identified locations, how they gave, how they were acquired, and what locations contain more potential donors like them. (DEAR)
11. Top Methods of Acquisition
Determine the top method of acquisition of a client’s donors and understand the persona of the donors acquired that way, how they gave, and gain insight into what locations contain more potential donors like them. (DEAR)
12. Compare Donor Characteristics
Compare and contrast any two contact lists across attributes made possible through enrichment. For example: donor prospects who converted vs. donor prospects who didn’t convert, or pre-COVID vs. post-COVID donors. (CONTRAST)
13. Analyze Marketing Campaign Data
Analyze Past Campaigns using enriched analytics that reveal campaign performance across demographics and other attributes unavailable without enrichment. See both the response rate and magnitude of response that allow for campaign optimization never before possible. (HEAR)
After completing any of the above, Guidon, boodleAI’s Enriched Analytics Platform, can be used to segment, filter, and sort existing contacts for targeted outreach. An agency or consultant can also use the insights and predictions to improve existing campaigns as well as overall fundraising strategy.
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boodleAI is a Cloud-Based Provider of Enriched Analytics for sales, marketing, and fundraising teams. Enriched Analytics are insights and predictions made possible by matching an organization’s contact and transaction data with billions of third party data points. Sales, marketing, and fundraising teams use enriched analytics to better understand customers and donors, analyze sales and donations, gain insights into specific contacts, and predict what contacts will do. Guidon, boodleAI’s Cloud-Based Software, makes Enriched Analytics available to every organization and every budget through usage based pricing. Visit boodle.ai.