“I want better results!” It’s the reason any nonprofit organization turns to an agency or consultant for guidance. And now, it’s time to deliver!
Nonprofits turn to agencies and consultants because nonprofits believe an investment in their experience and expertise will provide value in the long term.
To meet these evolving client expectations, nonprofit agencies and consultants will also need to evolve. This means agencies and consultants must provide even more to their clients by delivering actionable insights into their donors’ lives through the power of analytics.
Provide These Actionable Insights with Enriched Analytics
Enriched Analytics helps agencies and consultants deliver answers to their clients faster and better, and with supporting data, that will inspire trust and confidence from clients. Enriched Analytics are insights and predictions made possible by matching a nonprofit’s contact and transaction data with billions of third party data points.
The insights and predictions made possible with Enriched Analytics can help a nonprofit agency or consultant uncover these key details for their clients.
- Target Audience
- Donors’ Preferred Communication Channel
- Donors’ Most Likely Donation Types
- Best Campaign Messaging
- Target Locations
- Most Effective Campaign Budget
1. Identify Their Target Audience
Enriched analytics provides detailed primary, secondary, and emerging personas of various donor subtypes: new, repeat, high AOV, fastest new, fastest repeat, high margin. (DEAR Reports).
For example, a nonprofit may want to increase donations by targeting new donors who don’t resemble traditional donors. Enriched Analytics could reveal to a nonprofit that donations are increasing among a new demographic group, which they can then leverage to further increase donations among that group.
2. Know Their Donors’ Preferred Communication Channel
Enriched analytics provides contact level predictions on what marketing channel each contact is most likely to respond to (Advanced Predictions).
For example, a fundraising team may want to decide who should be included in a direct mail campaign versus an email campaign. Enriched Analytics could predict the contacts in a prospect list that are most likely to respond to direct mail versus email and thus could be the best audience for a direct mail campaign.
3. Know The Type of Donation They are Most Likely to Receive
Enriched Analytics provides personas of donors who made particular types of donations (major, repeat, particular campaigns) and can predict what a particular prospect is likely to donate (DEAR Reports, Custom Predictions).
For example, a nonprofit could be trying to increase annual donations from existing donors who have yet to participate in an annual appeal. Enriched Analytics could predict the donors most likely to make an annual gift, enabling a fundraising team to reach out to the right existing donors, thereby increasing the likelihood of a new donation.
4. Craft the Best Campaign Message
Enriched Analytics provides the donor personas of those who responded positively to a particular campaign and can predict which campaign a donor is most likely to respond to next (DEAR Reports).
For example, Enriched Analytics could analyze all of the successful fundraising campaigns from the past year to reveal the underlying personas and donation types for those campaigns. This information would enable the fundraising team to select the campaigns and asks most likely to convert donor prospects into donors.
5. Optimize Location Targeting
Enriched Analytics provides lookalike DMAs and Zip codes where the population is most similar to selected donor profiles. (CLEAR). For example, a nonprofit may be trying to decide what additional locations to run an online campaign for in order to expand and increase donations towards an ongoing campaign. Enriched Analytics can provide the DMAs and zip codes that have populations which most closely match the personas of the donors who already donated.
6. Create an Effective Marketing Campaign Budget
Enriched Analytics provides detailed analysis of past campaigns that can be used to budget and improve future campaigns (HEAR). For example, an advancement team may be trying to decide how to improve a previous direct mail campaign and how much fundraising spend should be devoted to that campaign when rerun. Enriched Analytics can provide the advancement team a detailed analysis that shows how the campaign performed among various audience attributes, both in terms of success and size of donations. They are then able to determine how much spend to commit to that campaign and where to commit the spend for greatest impact.
Let’s face it, finding a data enrichment tool that also produces reliable and actionable analytics is nearly impossible, but your users would love it if you did. So, when you do stumble on one, taking the plunge is an immediate ‘yes’.
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boodleAI is a Cloud-Based Provider of Enriched Analytics for sales, marketing, and fundraising teams. Enriched Analytics are insights and predictions made possible by matching an organization’s contact and transaction data with billions of third party data points. Sales, marketing, and fundraising teams use enriched analytics to better understand customers and donors, analyze sales and donations, gain insights into specific contacts, and predict what contacts will do. Guidon, boodleAI’s Cloud-Based Software, makes Enriched Analytics available to every organization and every budget through usage based pricing. Visit boodle.ai.