New Capital Campaign Strategies That Actually Work

Successful capital campaigns require tremendous planning, resources, and effort by fundraising, development, and advancement teams.

The key is to work smarter not harder, especially in an environment where fundraising spend is being scrutinized. Enriched Analytics – insights and predictions made possible by matching a nonprofit’s contacts and donation data with billions of third party data points – enables fundraising teams to do more with less.  

Ten Ways to Elevate your Capital Campaign

1. Wealth Screening

Append wealth screening/scoring and giving capacity to existing and prospective donors to predict who has the capacity to give in the upcoming capital campaign. (Advanced Predictions)

2. Custom Modeling

Create a custom model using data about previous capital campaign donors and score prospective campaign donors based on this model to predict who among your prospects has the affinity to give. (Custom Predictions)

3. Giving Capacity and Persona Combination

Combine wealth scoring and giving capacity knowledge (1) with persona insights (2) to determine which prospects have the highest propensity to give in your upcoming capital campaign.
BONUS: Use (1) and (2) to create a donor pyramid/matrix to prioritize outreach efforts. (Advanced Predictions + Custom Predictions)

4. Primary Persona

Determine the primary persona of your past capital campaign donors and understand how they give, how you’ve acquired them, and what locations contain more potential campaign donors like them. (DEAR)

5. Secondary Persona

Determine the secondary persona of your past capital campaign donors and understand how they give, how you’ve acquired them, and what locations contain more potential donors like them. (DEAR)

6. Emerging Persona

Determine the emerging persona, or the persona of donors giving now that were not giving before, of your current donors and understand who those donors are, how they give, how you’ve acquired them, and what locations contain more potential donors like them. Target these “emerging donors” in the upcoming capital campaign. (DEAR) 

7. Types of Donations

Determine the favored donation type of past capital campaign donors and understand the persona of the donors who gave, how you’ve acquired them, and what locations contain more potential donors like them. (DEAR)

8. Top Locations

Determine the top location of past capital campaign donors and understand the persona of the donors in that location, how they gave, how you’ve acquired them, and what locations contain more potential donors like them. (DEAR)

9. Emerging Locations

Determine the emerging locations of past capital campaign donors and understand the persona of the donors in those locations, how they gave, how you’ve acquired them, and what locations contain more potential donors like them. (DEAR)

10. Method of Acquisition

Determine the top method of acquisition of your past capital campaign donors and understand the persona of the donors acquired that way, how they gave, and what locations contain more potential donors like them. (DEAR)

Once a nonprofit completes any of the above, Guidon, boodleAI’s Enriched Analytics Platform, can be used to segment, filter, and sort existing contacts for targeted outreach.  A nonprofit can also use the insights and predictions to improve existing campaigns as well as overall fundraising strategy.  

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About boodleAI

boodleAI is a Cloud-Based Provider of Enriched Analytics for sales, marketing, and fundraising teams. Enriched Analytics are insights and predictions made possible by matching an organization’s contact and transaction data with billions of third party data points. Sales, marketing, and fundraising teams use enriched analytics to better understand customers and donors, analyze sales and donations, gain insights into specific contacts, and predict what contacts will do. Guidon, boodleAI’s Cloud-Based Software, makes Enriched Analytics available to every organization and every budget through usage based pricing. Visit boodle.ai.