T. Clay Buck, Founder and Consultant at TCB Fundraising, discusses the importance of focusing on your consistent donors, even though they may not be consecutive, and delivers easy to implement steps for your nonprofit to excel. Clay shows the importance of using your data to better understand who among your donors truly possesses an affinity for your cause. Hint: They are often not your donors who give consecutively.
To assist you in finding your consistent donors, Clay has supplied a worksheet for you and your team to use along with a copy of his presentation with examples to follow.
Watch the full Pro Tips Workshop: Going Beyond the Webinar.