Archive for February 2020

Map Your Prospects with Two Guidons You can use any two guidons to map your prospect list, allowing you to target the prospects you want with even greater accuracy. Examples: Likely Donors and Giving Capacity Likely Major Gifts and Responds to Direct Mail Likely Recurring Donors and Propensity to Give to Veterans With your prospect…

Create Predictions with Custom Guidons You can quickly create predictions from your prospect list using custom guidons you built and tested using boodleAI. With your prospect list prioritized using your custom guidon, your list is divided into A, B, C, and D prospects.  For each prospect group, boodleAI tells you how much more likely that…

Build and Test Custom Guidons Working with the boodleAI customer success team, you can select and upload 250+ records from your existing databases, drawn from the audience you want to target (a training data set).  Then, boodleAI does the rest: creating and testing custom guidons using your first-party data enriched with billions of third party data…

Create Predictions with Generic Guidons Inside your handy dashboard, you can create predictions from your prospect list using generic guidons already built and tested by boodleAI. Generic Guidons include: Giving Capacity Giving Propensity Affinity to Various Causes Likely to Respond to Direct Mail