Inside Look: Integrity Powering People

We were honored to be a guest on the Cam & Otis Show where our CEO, Shawn Olds, discussed the importance of integrity, the power of boodleAI, and the dedicated team that is behind the scenes of what we do.  In this episode, he reflects on his time at West Point, credits the school for…

Read More

Better Insights, Better Decisions, Better Business

We were delighted to be a guest on the Global Franchise Podcast this month where we discussed a variety of ways franchises and businesses can apply boodleAI to enhance their current workflow.  In this episode, we discuss the demise of third-party cookies and pixels, what this means for marketers in every industry, and all the…

Read More

6 Ways to Maximize Your Fundraising Strategies

When nonprofit fundraising professionals focus on growth and consider new ways to expand their fundraising efforts, they often start thinking about how they’ll make major acquisition pushes. It makes sense to think about that; in order to grow, you’ll need additional support and revenue streams.  However, while acquiring new supporters is one path to growth,…

Read More

IP Targeting & Geofencing Marketing: The Pillars of Success

For years, marketers have relied on cookie-based tracking technologies to deliver targeted ads to their ideal audiences. However, this method has its shortcomings. The limitations of cookies are compounded due to the recent policy changes rolled out by major tech companies like Google. Fortunately, advertisers across every industry can use two pillars of marketing success…

Read More

How to Enhance Your B2C Marketing via Targeted Advertising

For years, B2C marketing strategies have leveraged targeted advertising to connect in a meaningful way with specific audiences. You likely incorporate some form of targeting in your marketing practices, as well.  While targeted ads still provide tremendous value to your organization, the changing digital landscape has created new challenges for marketers. Specifically, an enhanced focus…

Read More

How to Improve B2B Marketing Strategies

B2B marketing strategies aim to connect with a company’s decision-makers that hold purchasing power and sway them to choose your services or products over your competitor’s.  While your mission may be clear, creating innovative B2B marketing strategies can be incredibly difficult. You have to strike the perfect balance between being personal and professional while also…

Read More