The Magic Equation that Makes Fundraising Easy

Fundraising is notoriously hard, even for the most well-known nonprofits — after all, there’s a reason that Director of Development positions tend to be a revolving door. There can be a lot of reasons for turnover that stem from issues within the organization itself. But one thing we see a lot — and hardly ever…

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Breaking the 20% Rule with Affinity-Based Targeting

We partnered with EveryAction this week to explore all things affinity — it was awesome to see so many people interested in doing fundraising differently. Couldn’t make it? Here’s a recap of what we talked about: Every nonprofit organization is unique — but they all share one thing. Whether you’re a local food bank looking…

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How to Bring Lapsed Donors Back Into the Fold

Donor attrition rates continue to climb year after year. Maybe you’ve seen this trend play out in your own organization? While there are some elements of this that are just outside of your control — shifting age demographics, competing charitable priorities — there’s no need to write off your lapsed donors as gone for good.…

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The Huge Funding Source Nonprofits are Probably Ignoring

So much attention in fundraising goes to taking care of your major donors. And of course, right? They’re the people cutting the big checks. But so many organizations take exceptional care of their current major donors, and completely ignore an equally important cohort: the Hidden Gems. Hidden Gems are the people who are going to…

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