Archive for January 2023
Want Better Prospect Engagement? Try This Fundraising Strategy.
Prospect engagement tends to feel like you’re throwing spaghetti at the wall. You can make some good guesses about what people might like, and you can use old patterns of giving, or even try traditional fundraising tools like mass distribution and who knows, you might be able to swing it. But that’s a lot of…Read More
Affinity-Based Digital Advertising vs. Traditional Fundraising Strategies: Which One’s Right for My Organization?
We’re coming to a tipping point in the nonprofit fundraising world — traditional fundraising strategies are still widespread, but there’s a lot of new access to tech that’s making digital fundraising ever-more popular. So which one’s right for your nonprofit — affinity-based digital advertising or traditional fundraising strategies? Answer: both. Traditional fundraising methods are traditional…Read More
Why You Want Affinity-Based Prospecting vs. Buying Lists
In one way, nothing could be easier than buying a list for your prospecting. You buy the list. Send out a couple emails or mailers. See what happens. It’s been the backbone of digital fundraising for years… but there’s a better way. See, there’s nothing wrong with buying or trading lists. But it’s just like buying…Read More