Archive for January 2023

Prospect engagement tends to feel like you’re throwing spaghetti at the wall. You can make some good guesses about what people might like, and you can use old patterns of giving, or even try traditional fundraising tools like mass distribution and who knows, you might be able to swing it.  But that’s a lot of…

We’re coming to a tipping point in the nonprofit fundraising world — traditional fundraising strategies are still widespread, but there’s a lot of new access to tech that’s making digital fundraising ever-more popular. So which one’s right for your nonprofit — affinity-based digital advertising or traditional fundraising strategies? Answer: both. Traditional fundraising methods are traditional…

In one way, nothing could be easier than buying a list for your prospecting. You buy the list. Send out a couple emails or mailers. See what happens. It’s been the backbone of digital fundraising for years… but there’s a better way. See, there’s nothing wrong with buying or trading lists. But it’s just like buying…