Wealth Screening is Stupid

That’s right, I said it. As a nonprofit fundraiser and marketer, you are constantly on the prowl for new donors to help elevate their mission and purpose. I have no doubt that at some point you have heard of wealth screening or wealth scoring tools in some capacity. In fact, you make have end used…

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Enhance Your Online Donation Experience: Kim Fuller

Kim Fuller, Founder and CEO at Phil, delivers step by step instructions on how to create and manage a donation experience that delivers real results. She discusses the many improvements that nonprofits can implement today to create a more impressive and user-friendly experience for each of your constituents. She outlines next steps for your organization…

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The 7 Most Useful Digital Tools Your Nonprofit Needs

As a nonprofit fundraising or marketing professional, you’re always looking for opportunities to improve your organization’s efficiency. Whether that’s maximizing your fundraising strategies or streamlining your marketing efforts, you consistently seek out new and innovative technology to help your nonprofit. Perhaps you’ve recently conducted a nonprofit technology assessment and found your organization lacking in the…

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Making The Ask: Donation Appeal Strategies That Work

As a nonprofit fundraising professional, you know the importance of maximizing your fundraising strategies’ potential for success. Of course, because this topic is so important, it can be easy to get hung up on small details and fail to address the key question for evaluating your approach to donation appeals: does this strategy actually work?…

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Board Engagement is Essential to Legacy Giving: Lori Kranczer

Lori Kranczer, Founder and CEO at Everyday Planned Giving, delivers step by step instructions on how to begin a legacy giving program within your organization that will incentivize board participation. She discusses the responsibilities that your board members should have, the benefits of implementing a legacy giving program, and ways to speak with your board…

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Get your Board on Board: Barbara O’Reilly

Barbara O’Reilly, Founder and Principal at Windmill Hill Consulting, outlines three reasons why your board isn’t fundraising and offers simple steps you can take to improve their involvement in the fundraising process. She mentions that you must ensure you have the right people on your board based on your organizations needs and delivers tools you…

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Obtaining Major Gifts for Your Org: 3 Strategies

Defining Major Gifts Before we start talking about obtaining major gifts, let’s define what they are. We’ll first talk about what major gifts are not. Major gifts are not solicited by mail, email, or social media. These media are great for communication and to solicit giving for operating funds or special projects at a lower…

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Inside Look: Integrity Powering People

We were honored to be a guest on the Cam & Otis Show where our CEO, Shawn Olds, discussed the importance of integrity, the power of boodleAI, and the dedicated team that is behind the scenes of what we do.  In this episode, he reflects on his time at West Point, credits the school for…

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Better Insights, Better Decisions, Better Business

We were delighted to be a guest on the Global Franchise Podcast this month where we discussed a variety of ways franchises and businesses can apply boodleAI to enhance their current workflow.  In this episode, we discuss the demise of third-party cookies and pixels, what this means for marketers in every industry, and all the…

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6 Ways to Maximize Your Fundraising Strategies

When nonprofit fundraising professionals focus on growth and consider new ways to expand their fundraising efforts, they often start thinking about how they’ll make major acquisition pushes. It makes sense to think about that; in order to grow, you’ll need additional support and revenue streams.  However, while acquiring new supporters is one path to growth,…

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