Posts by Meredith Lancaster

The Super Bowl might be over, but its real impact has just started: we’re talking, of course, about the ads. They’re what people remember looong after the game ends (I mean c’mon, the cute Farmer’s dog?? Ben Affleck at Dunkin? The momentary Tubi panic!) But what you might not realize is that you can pull…

Considering there are 5.6 billion active users online each day, communicating via digital channels offers your nonprofit tremendous potential for supporter outreach and engagement. Communicating online offers you the flexibility to reach supporters wherever they are, cuts direct mail’s overhead costs, and allows you to connect with new, like-minded audiences outside your normal sphere of…

Your nonprofit’s CRM is one of your most useful tools. However, this is only true if your nonprofit is also taking necessary steps to organize and manage the donor data housed in this important software.  Disorganized CRMs can slow down your workflow and harm ongoing donor stewardship efforts. By contrast, a CRM with a clear…

So much news and new information about fundraising comes out each week it’s impossible to keep up with all of it. And so it makes sense that sometimes myths or hidden truths can start coalescing. Lately, we’ve seen the same three myths about donor outreach circulating around the nonprofit space. Taken on their own, they…

Imagine that you’re a supporter eager to donate towards an important cause. You land on a nonprofit’s donation page, only to be greeted with a generic, low-effort form that looks like it could belong to any organization. You try to find out how your donation will be used, but there’s no information about the impact…

After a fundraising event ends, have you ever found yourself just going through the motions of sending generic thank-you notes and then immediately moving on to the next project? If this is you, you’re doing yourself a disservice when you don’t maximize the information you’ve gathered at your event.    This guide will cover four tips…

If you’ve experienced one, you’ve never forgotten it. Business is going along as usual, and then something happens and you’re flooded with donations. That’s a fundraising spike.  They can happen because you intend them to happen — for instance, you might do an annual giving drive that you know is going to cause a big…

The future of fundraising is bright: giving grew by 4.1% in the past year, online revenue grew by 23%! And this seems to be a trend, with giving rates growing over the past couple of years. Many organizations are making great use of the ease and accessibility of online fundraising to get great results. All…

Prospect engagement tends to feel like you’re throwing spaghetti at the wall. You can make some good guesses about what people might like, and you can use old patterns of giving, or even try traditional fundraising tools like mass distribution and who knows, you might be able to swing it.  But that’s a lot of…