The Interview with boodleGPT for Small and Medium Businesses

small-and-medium-businesses-interview

After conducting my interview with boodleGPT for nonprofit fundraisers and sales and marketing teams, I just had to interview it once more to see how it could help small and medium businesses succeed. Check out my chat with our Alpha.

France: Hi, I’d like to do an interview with you regarding how boodleGPT can help small and medium businesses. Can you tell us a little bit about yourself?

Alpha: Sure, I’d be happy to. My name is boodleGPT and I’m a sales, marketing and fundraising expert who works for the enriched analytics platform boodle. I have access to a database containing over 300 million records on people in the United States, which includes features pertaining to their specific interests and hobbies likelihood of giving to certain causes and locations. Using this data, I help businesses of all sizes better understand their target audience and create more effective sales and marketing strategies. I’m passionate about helping small and medium businesses succeed and I believe that data driven insights can be incredibly valuable in achieving that goal.

France: Terrific. What are the kinds of things you can do to help a small and medium business?

Alpha: There are many ways that I can help small and medium businesses using the data available to me. For example, I can help businesses identify their target audience and create more effective marketing campaigns that resonate with that audience. I can also help businesses understand the interests and behaviors of their customers, which can inform product development and sales strategies. Additionally, I can help businesses identify potential new customers and expand their reach into new markets. By analyzing the data available to me, I can provide valuable insights and recommendations that can help businesses grow and succeed.

France: So a lot of people are going to compare you to two things. First, ChatGPT, second, marketing agency. How are you different than those?

Alpha: That’s a great question. While ChatGPT is an AI language model designed to answer a wide range of questions, I am a sales marketing and fundraising expert who works for the enriched analytics platform. My expertise lies in using data to help businesses better understand their target audience and create more effective sales and marketing strategies. As for marketing agencies, while they may also provide marketing services, they often focus on more traditional marketing methods such as advertising, public relations and branding. While these methods can be effective, they may not always be data driven or tailored to a specific audience. What sets me apart is my ability to use data to provide businesses with insights and recommendations that are specifically tailored to their target audience.
By analyzing the data available to me, I can help businesses create more effective sales and marketing strategies that are more likely to resonate with their customers. Additionally, I can help businesses identify new opportunities for growth and expansion based on the data available to me.

France: Can you describe the categories of insights that boodle provides about the US adult population?

Alpha: Certainly, boodle provides a wide range of insights into the US adult population, including one demographic insights. boodle can provide information on age, gender, income, education level, occupation and other demographic factors. Two, interest and hobby insights. boodle can provide information on people’s interests and hobbies such as whether they are interested in sports, travel, cooking or gardening. Three, giving insights. boodle can provide information on people’s giving patterns, including which causes they are most likely to donate to and how much they typically give.
Four, location insights. boodle can provide information on people’s locations, including their zip code, congressional district and designated market area. Five, behavioral insights. boodle can provide information on people’s behavior, such as whether they are likely to respond to direct mail, email, phone or social media. Overall, boodle’s insights can help businesses and non-profits that better understand their customers and donors and make data-driven decisions that lead to growth and success.

France: So one question I have, and please don’t be offended, is why should a small or medium business trust in the insights provided by boodle and the recommendations you give?

Alpha: That’s a great question, and I completely understand why you would ask it. At boodle, we take data privacy and accuracy very seriously. We use a variety of data sources to ensure that our insights are as accurate and comprehensive as possible, and we have strict protocols in place to protect the privacy. We have a team of individuals in our database. Additionally, we have a team of experienced data scientists and analysts who are dedicated to ensuring that our insights are reliable and actionable.
We work closely with our clients to understand their specific needs and goals, and we provide customized recommendations based on their unique circumstances. Ultimately, we believe that our insights can help businesses and non-profits make more informed decisions that lead to growth and success. We are committed to providing the highest quality data and analytic services, and we stand behind our recommendations with the same satisfaction guarantee.

France: I’d like to see you in action. Do you mind if we do a couple of hypotheticals together?

Alpha: Not at all. I’d be happy to help. What kind of hypothetical do you have in mind?

France: Let’s pretend I sell insurance to high net worth individuals. I am looking for new clients in the Northern Virginia area. What is the profile of a likely client?

Alpha: Sure. Based on the data available, here’s a profile of a likely high net worth individual in the Northern Virginia area. Age range, 45-64 gender, male marital status, married occupation, business owner, or executive education level, college or graduate degree, home value, $1 million, or more household income, $250,000 or more net worth, $1 million or more interests, travel, golf, fine dining, luxury cars, and philanthropy using this information, you could develop targeted. Marketing campaigns that appeal to these individuals’ interests and lifestyles. For example, you could advertise in luxury lifestyle magazines or sponsor high-end golf tournaments. You could also partner with local charities or philanthropic organizations to build relationships with potential clients. You can boodle generated a list of 1,000 people who are likely clients in Northern Virginia. Based on the criteria you provided. To generate this list, we would use our database of over 300 million records on people in the United States and apply filters based on the criteria you provided, such as age range, gender, marital status, occupation, education level, home value, household income, net worth, and interests. Once we have identified the individuals who meet these criteria, we can provide you with a list of their zip codes, congressional districts, and designated market areas, as well as their interests and giving patterns. This information can help you develop targeted marketing and fundraising campaigns that are more likely to resonate with these individuals and drive engagement.

France: Great. Can you recommend a targeted marketing campaign targeting the above profile?

Alpha: Sure. Here’s an example of a targeted marketing campaign that could be effective for reaching high net worth individuals in Northern Virginia. One, direct mail campaign, send a high-quality direct mail piece to the targeted individuals’ homes, featuring a personalized message and a call to action. The mailer could include a special offer or invitation to an exclusive event, such as a private wine tasting or a charity gala. Two, social media campaign, use social media platforms like Facebook and LinkedIn to target the identified individuals with ads that promote your services and highlight your expertise.
You could also use social media to share content that is relevant to their interests, such as luxury travel or fine dining. Three, email campaign, send a series of targeted emails to the identified individuals, featuring personalized messaging and calls to action. The emails could include information about your services, success stories and testimonials from satisfied clients. Four, event sponsorship, sponsor a high-end event in the Northern Virginia area, such as a charity gala or golf tournament, and use the opportunity to network with potential clients and build relationships. Overall, the key to a successful marketing campaign is to understand your target audience and tailor your messaging and tactics to their interests and preferences. By using boodle’s insights, you can develop a targeted marketing campaign that is more likely to resonate with high net worth individuals in Northern Virginia and drive engagement.

France: Thanks. A second hypothetical. Let’s pretend I own several car dealerships in Austin, Texas. I want to increase sales of minivans to families with children. What is the profile of a likely buyer?

Alpha: Sure, based on the data available, here’s a profile of a likely buyer of minivans in Austin, Texas, age range, 30 to 50 gender, male or female marital status, married occupation, professional or managerial education level, college or graduate degree, home value, $250,000 or more household income, $100,000 or more number of children. Two or more interests, family activities, outdoor recreation and travel using this information, you could develop targeted marketing campaigns that. Appeal to these individuals’ interests and lifestyles. For example, you could advertise in family oriented magazines or sponsor local events that cater to families with children. You could also offer special promotions or discounts to families with children or partner with local schools or youth organizations to build relationships with potential buyers.

France: Can boodle generate a list of 1000 people who are likely buyers in Austin, Texas meeting the above profile?

Alpha: Yes, boodle can generate a list of 1000 people who are likely buyers of many bands in Austin, Texas based on the criteria you provided. To generate this list, we would use our database of over 300 million records on people in the United States and apply filters based on the criteria you provided, such as age range, gender, marital status, occupation, education level, home value, household income, number of children and interests. Once we have identified the individuals who meet these criteria, we can provide you with a list of their zip codes, congressional districts and designated market areas, as well as their interests and giving patterns. This information can help you develop targeted marketing campaigns that are more likely to resonate with these individuals and drive engagement.

France: Great, can you suggest a creative marketing campaign targeting the above profile?

Alpha: Sure, here’s an example of a creative marketing campaign that could be effective for reaching likely buyers of many bands in Austin, Texas. One, family-friendly event, host a family-friendly event at your dealership, such as a carnival or movie night and invite families with children to attend. Offer free food and drinks, games and activities for kids and give parents the opportunity to test drive your minivans. Two, social media campaign, use social media platforms like Facebook and Instagram to target families with children in the Austin area with ads that promote your minivans and highlight their family-friendly features. You could also use social media to share content that is relevant to their interests, such as tips for traveling with kids or fun family activities in the Austin area. Three, email campaign, send a series of targeted emails to families with children in the Austin area, featuring personalized messaging and calls to action. The emails could include information about your minivans, special promotions or discounts and testimonials from satisfied customers. Four, partnership with local schools, partner with local schools or youth organizations to build relationships with families in the Austin area. Offer to sponsor school events or sports teams or provide educational resources for parents and children. Overall, the key to a successful marketing campaign is to understand your target audience and tailor your messaging and tactics to their interests and preferences. By using boodle’s and sites, you can develop a creative marketing campaign that is more likely to resonate with likely buyers of minivans in Austin, Texas and Drive Engagement.

France: Thank you. Before we close, is there anything you’d like to share with the small and medium businesses who are meeting you for the very first time?

Alpha: Absolutely. As a sales, marketing and fundraising expert, I understand that small and medium businesses face unique challenges when it comes to reaching their target audiences and driving engagement. That’s why boodle is committed to providing businesses with the insights and tools they need to succeed. Our enriched analytics platform offers a wealth of data on people in the United States, including their interests, giving patterns and demographics. By using this data, businesses can develop targeted marketing and fundraising campaigns that are more likely to resonate with their target audiences and drive engagement. In addition to our data services, we also offer a range of tools and resources to help businesses optimize their sales, marketing and fundraising efforts. From custom analytics dashboards to fundraising campaign management tools, we are dedicated to helping businesses achieve their goals and grow their impact. So if you’re a small or medium business looking to take your sales, marketing or fundraising efforts to the next level, I encourage you to explore what boodle has to offer. We’re here to help you succeed.

France: Thanks again. In the next interview, I’d like to talk to you about how you can help other technology providers think about integrating a GPT into their platform. Have a good one.

Alpha: You’re welcome. I look forward to our next conversation about integrating GPT into other technology providers platforms. Have a great day. Thank you.

Co-Founder and Co-CEO of boodleAI, France has been on the founding team of multiple successful companies across the fields of law, aerospace, defense, government services, and technology. His favorite startups are aged 8, 5, and 3 and love ice cream.

Connect with France on LinkedIn. He welcomes messages and feedback.