B2C Sales and Marketing

Predictive Advertising is… Inevitable.

By Mike Alonzo / February 15, 2022 /

Good news, bad news Computers are great. They help us collect larger mountains of data that we think are important to advertising success than any time in the past. “What about this…” makes us cobble together more and more “important” data points that we think will make us smarter and richer. But every additional data…

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Nonprofit PRO blog

How can AI Improve Predictive Analytics for Nonprofit Fundraising Article on NonProfit Pro
and Webinar

By Yasmin Zand / February 27, 2020 /

AI Can Improve Predictive Analytics for Nonprofit Fundraising Article and Webinar! Boodles’s CSO, France Hoang, recently wrote an article for NonProfit PRO about how AI can improve predictive analytics for nonprofit fundraising (and why the key to making it work is actually humans).  Check it out here! France is also hosting a webinar on the…

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