boodle Terms

Score

By Yenna Chong / November 17, 2022 / Comments Off on Score

Also called an Affinity Score or Fit Score, this is how similar a prospect is to other prospects who have previously shown an affinity for a nonprofit, campaign, cause, company, or product/service. This part’s important: this isn’t a likelihood or probability. You’re not looking for high numbers, you’re looking for similarity among numbers. An affinity…

Read More

Recommendations

By Yenna Chong / November 17, 2022 / Comments Off on Recommendations

Also called predictions, these are the entities the system recommends.

Read More

Record

By Yenna Chong / November 17, 2022 / Comments Off on Record

What we call a single row of data. For example, if you have a list of people who have donated to a nonprofit before all lined up in a spreadsheet, one row = one record. What exactly the record contains depends on how many features it has. It could just be a name, if that’s…

Read More

Prioritize

By Yenna Chong / November 17, 2022 / Comments Off on Prioritize

The process of ranking recommendations based on their score.

Read More

Predictive value

By Yenna Chong / November 17, 2022 / Comments Off on Predictive value

Also called a predictive multiplier, this is a way to measure how many more high-fit prospects are predicted to be in a set of recommendations.

Read More

Predictive multiplier

By Yenna Chong / November 17, 2022 / Comments Off on Predictive multiplier

Also called a predictive value, this is a way to measure how many more high-fit prospects are predicted to be in a set of recommendations.

Read More

Predictive model

By Yenna Chong / November 17, 2022 / Comments Off on Predictive model

A machine learning model (aka a fancy bit of code that’s trained to recognize certain types of patterns) that we use for predictive donor scoring — that process we do where we tell you who’s most likely to convert. Also called a guidon.

Read More

Predictions

By Yenna Chong / November 17, 2022 / Comments Off on Predictions

Also called recommendations, these are the entities a system recommends. In our case, it’s going to be the people who appear likely to give.

Read More

Lead list

By Yenna Chong / November 17, 2022 / Comments Off on Lead list

What we like to call a target data set, which is a stats phrase for a set of data you want to know more about. In this case, it’s gonna be prospects and potential prospects.

Read More

Identity resolution/identity match

By Yenna Chong / November 17, 2022 / Comments Off on Identity resolution/identity match

The process of connecting unique data like a person’s name, email, phone, and mailing address to create a single persistent identity that resolves to a record (aka one line of data) in a third-party database. Think of it like fleshing out the profile of a data point.

Read More