boodle Terms

What we do when we apply a predictive model (guidon) to a lead list to see which prospects are going to be a good fit. We also call this “creating predictions”.

How similar a prospect is to other prospects who have previously shown an affinity for a nonprofit, campaign, cause, company, or product/service. This part’s important: this isn’t a likelihood or probability. You’re not looking for high numbers, you’re looking for similarity among numbers. An affinity score of 38 is going to be super high-affinity if…

A letter that represents how likely it is that a prospect is a good fit. You’ll see this on your lead list. “A” prospects are the ones you want to go after first. “D” prospects are the ones you want to go after last.