Commercial

Predictive Advertising is… Inevitable.

By Mike Alonzo / February 15, 2022 /

Good news, bad news Computers are great. They help us collect larger mountains of data that we think are important to advertising success than any time in the past. “What about this…” makes us cobble together more and more “important” data points that we think will make us smarter and richer. But every additional data…

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Inside Look: Integrity Powering People

By Meredith Lancaster / November 17, 2021 /

We were honored to be a guest on the Cam & Otis Show where our CEO, Shawn Olds, discussed the importance of integrity, the power of boodleAI, and the dedicated team that is behind the scenes of what we do.  In this episode, he reflects on his time at West Point, credits the school for…

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Better Insights, Better Decisions, Better Business

By Meredith Lancaster / November 17, 2021 /

We were delighted to be a guest on the Global Franchise Podcast this month where we discussed a variety of ways franchises and businesses can apply boodleAI to enhance their current workflow.  In this episode, we discuss the demise of third-party cookies and pixels, what this means for marketers in every industry, and all the…

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IP Targeting & Geofencing Marketing: The Pillars of Success

By Meredith Lancaster / November 3, 2021 /

For years, marketers have relied on cookie-based tracking technologies to deliver targeted ads to their ideal audiences. However, this method has its shortcomings. The limitations of cookies are compounded due to the recent policy changes rolled out by major tech companies like Google. Fortunately, advertisers across every industry can use two pillars of marketing success…

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How to Enhance Your B2C Marketing via Targeted Advertising

By Meredith Lancaster / November 3, 2021 /

For years, B2C marketing strategies have leveraged targeted advertising to connect in a meaningful way with specific audiences. You likely incorporate some form of targeting in your marketing practices, as well.  While targeted ads still provide tremendous value to your organization, the changing digital landscape has created new challenges for marketers. Specifically, an enhanced focus…

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How to Improve B2B Marketing Strategies

By Meredith Lancaster / November 1, 2021 /

B2B marketing strategies aim to connect with a company’s decision-makers that hold purchasing power and sway them to choose your services or products over your competitor’s.  While your mission may be clear, creating innovative B2B marketing strategies can be incredibly difficult. You have to strike the perfect balance between being personal and professional while also…

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Often Imitated, Rarely Repeated Lightbulb Moments

By Meredith Lancaster / October 28, 2021 /

We had the honor of joining as a guest on the Often Imitated Podcast presented by Oracle CX. This unique podcast not only explores modern day businesses and their overall customer experience, but related the happening of the present with historical events. It is certainly worth a listen. You may even find yourself entranced by…

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Enriched Analytics are Key to Finding New Customers

By Meredith Lancaster / June 19, 2021 /

You know there are customers out there who would love your products/services if they knew about you, but finding them is not always easy. Prospective customers need to know that you have their interests in mind before committing to your product, so how do you find them and create a message that will resonate with…

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Achieve Your Customer Acquisition Goals Better, Faster, and Cheaper

By Meredith Lancaster / June 8, 2021 /

Every business is concerned with customer acquisition, whether that business a small family-owned business or large corporate empire across multiple continents. Whatever the size or vertical, Enriched Analytics can help a business acquire new customers better, faster, and cheaper. In order to see the true power of enriched analytics at work, we must first dive into a…

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Find New Customers Faster Than Ever and Increase Sales

By Meredith Lancaster / May 26, 2021 /

You need new customers to support the growth of your business, but finding them can get tricky. Prospective customers need to know that you have their interests in mind before committing to purchasing your products or services, so how do you find them and create a message that will resonate with them? Now, there is…

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