How It Works

 Better insights. Better results. Your scored, prioritized, and segmented prospect list is returned to you via online SaaS portal, managed service, or API. The results: significant lifts in conversion, engagement, and retention rates.   

Segment Your Prospects with Guidons You can use multiple guidons to segment your prospect list, allowing you to tailor your ask for each prospect. Examples: Preferred Gift Ask Preferred Means of Outreach Preferred Campaign Type Assignment of Prospects to Gift Officers     

Map Your Prospects with Two Guidons You can use any two guidons to map your prospect list, allowing you to target the prospects you want with even greater accuracy. Examples: Likely Donors and Giving Capacity Likely Major Gifts and Responds to Direct Mail Likely Recurring Donors and Propensity to Give to Veterans With your prospect…

Create Predictions with Custom Guidons You can quickly create predictions from your prospect list using custom guidons you built and tested using boodleAI. With your prospect list prioritized using your custom guidon, your list is divided into A, B, C, and D prospects.  For each prospect group, boodleAI tells you how much more likely that…

Build and Test Custom Guidons Working with the boodleAI customer success team, you can select and upload 250+ records from your existing databases, drawn from the audience you want to target (a training data set).  Then, boodleAI does the rest: creating and testing custom guidons using your first-party data enriched with billions of third party data…

Create Predictions with Generic Guidons Inside your handy dashboard, you can create predictions from your prospect list using generic guidons already built and tested by boodleAI. Generic Guidons include: Giving Capacity Giving Propensity Affinity to Various Causes Likely to Respond to Direct Mail

Receive Prospect List Insights This is what your dashboard looks like! boodleAI matches each record to databases of 220M adult Americans, which contain over 500 data points about each person, then provides you insights into your prospect list. Insights you could receive include (but are not limited to): Age Groups Geographic Groups Political Groups Religious…

Upload Your Prospect List   Step one is simple. You securely and easily upload the first name, last name, and email address (or mailing address) of each record in a prospect list you want to analyze. That’s it.     The list can be in a CSV or XLS format.