Marketing Terms

Rollout

By Yenna Chong / November 17, 2022 / Comments Off on Rollout

The process of expanding a test program to a larger audience. This usually happens after alpha and beta testing.

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Return on Investment (ROI)

By Yenna Chong / November 17, 2022 / Comments Off on Return on Investment (ROI)

The amount of revenue made back as a direct result of an investment. The higher the ROI, the better the investment.

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Response rate

By Yenna Chong / November 17, 2022 / Comments Off on Response rate

The percentage of people who respond to an ad, email, direct mail, or the like as compared to the total people it got sent to. The higher the response rate, the better the campaign went.

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Prospect

By Yenna Chong / November 17, 2022 / Comments Off on Prospect

A lead who is a fit for your product or service and is moving towards a decision about whether to convert or not, usually via ongoing conversation with your sales team.

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Paid search

By Yenna Chong / November 17, 2022 / Comments Off on Paid search

Those sponsored links you see on Google and other search engines. They normally appear at the top of the page, sometimes in a different color.

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Opportunity

By Yenna Chong / November 17, 2022 / Comments Off on Opportunity

A prospect who agrees to consider purchasing your product or service.

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Offline

By Yenna Chong / November 17, 2022 / Comments Off on Offline

Things you do that aren’t on the internet. Direct mail is an example of this.

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Sales Funnel

By Yenna Chong / November 17, 2022 / Comments Off on Sales Funnel

A pattern of behaviors you put leads through to sort the good ones from the bad, and encourage those you want to convert to actually do so.

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Lead

By Yenna Chong / November 17, 2022 / Comments Off on Lead

A person who has taken some kind of action that indicates they might be interested in eventually converting. An Information Qualified Lead is one that has given you their contact info to get some valuable information. (For example, access to a free download.) When these people request information about your product, then they become Marketing…

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Impression

By Yenna Chong / November 17, 2022 / Comments Off on Impression

The number of times an online ad unit is put in front of someone. In mass media, the same term is used for the total number of people or households accessed through a specific media property.

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