Nonprofit Terms

Wealth screening

By Yenna Chong / November 17, 2022 / Comments Off on Wealth screening

An element of prospect research that nonprofits use to get a sense of prospects capacity. It looks at things like real estate ownership, business affiliations, and stock holdings in public companies to determine a potential donor’s wealth, and is mostly used to find major donor prospects.

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Upgrade

By Yenna Chong / November 17, 2022 / Comments Off on Upgrade

A monthly donor increasing their monthly gift amount, or a one-time donor giving more the next year.

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Trade file

By Yenna Chong / November 17, 2022 / Comments Off on Trade file

Also called a shared list, this is a list of names traded among peer organizations for donor acquisition.

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Telemarketing

By Yenna Chong / November 17, 2022 / Comments Off on Telemarketing

A type of fundraising done over the phone. It’s used for conversion to monthly giving, encouraging upgrades of monthly gifts, acquisition and renewal, and reactivating lapsed donors.

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Tax exempt

By Yenna Chong / November 17, 2022 / Comments Off on Tax exempt

Another word for a nonprofit organization.

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Stakeholders

By Yenna Chong / November 17, 2022 / Comments Off on Stakeholders

Any person or group that has an interest in a particular nonprofit.

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Shared list

By Yenna Chong / November 17, 2022 / Comments Off on Shared list

Also called a trade file, this is a list of names traded among peer organizations for donor acquisition.

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Segmentation

By Yenna Chong / November 17, 2022 / Comments Off on Segmentation

The process of identifying groups of donors. This can be done either within a donor database or in the market at large. The reason you do this is so you can measure success across different segments, speak to different groups in ways that are best suited for them, and make decisions about strategic investment.

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Script

By Yenna Chong / November 17, 2022 / Comments Off on Script

A pre-written dialog followed by a fundraiser (typically over the phone) to ensure a quality connection with the prospect.

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RFM

By Yenna Chong / November 17, 2022 / Comments Off on RFM

A statistical method used to segment donors based on the Recency, Frequency, and Monetary value of their past gifts.

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