Obtaining Major Gifts for Your Org: 3 Strategies

By Meredith Lancaster / December 28, 2021 /

Defining Major Gifts Before we start talking about obtaining major gifts, let’s define what they are. We’ll first talk about what major gifts are not. Major gifts are not solicited by mail, email, or social media. These media are great for communication and to solicit giving for operating funds or special projects at a lower…

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Often Imitated, Rarely Repeated Lightbulb Moments

By Meredith Lancaster / October 28, 2021 /

We had the honor of joining as a guest on the Often Imitated Podcast presented by Oracle CX. This unique podcast not only explores modern day businesses and their overall customer experience, but related the happening of the present with historical events. It is certainly worth a listen. You may even find yourself entranced by…

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Featured Presentation at Raise Conference 2022: AI in Philanthropy

By Meredith Lancaster / October 27, 2021 /

boodleAI was honored to be a top tier sponsor of the Raise Conference by OneCause this year. As we set out to show the nonprofit world the power of AI and predictive analytics, our very own CEO, Shawn Olds, was one of the featured presenters at the conference. We are thrilled to have a recording…

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Alternative Advertising Options Outside of Facebook & Google

By Mike Alonzo / October 8, 2021 /

When you think about online advertising, you probably think of Facebook and Google. It’s true, these two are the giants of the field, but you are doing your company a disservice if you start and end your advertising campaign there. If you are struggling with advertising, it might mean you have maxed out your reach…

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Understanding Obstacles for Your Virtual Fundraising and How to Overcome Them

By Meredith Lancaster / September 23, 2021 /

Over the past year and a half, technology has empowered nonprofits across the globe to innovate their fundraising strategies. With virtual fundraising, nonprofits are able to find new donors outside of their existing audience base, connecting with local supporters and those in other geographic regions. Virtual events allow for key fundraising initiatives to go on…

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Training Your Team to Solicit Major Gifts: 4 Tips

By Meredith Lancaster / August 30, 2021 /

Capital campaigns routinely raise millions and last several years—the stakes are high, so you must be prepared for every step along the way. Extensive planning and research are certainly critical for powering capital campaigns, but never lose sight of the fact that solicitation is what will ultimately drive your campaign forward.  For some people, making…

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How Continuing Education Can Improve Employee Effectiveness

By Meredith Lancaster / July 30, 2021 /

During the pandemic, more people than ever before started thinking about professional and self improvement opportunities. With all of the newfound time available on people’s plates, they found this was a perfect time to give themselves a competitive edge.  While the pandemic is winding down, that doesn’t mean this drive to continue learning and developing…

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New Capital Campaign Strategies That Actually Work

By Meredith Lancaster / June 8, 2021 /

Successful capital campaigns require tremendous planning, resources, and effort by fundraising, development, and advancement teams. The key is to work smarter not harder, especially in an environment where fundraising spend is being scrutinized. Enriched Analytics – insights and predictions made possible by matching a nonprofit’s contacts and donation data with billions of third party data…

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Expedite Your Capital Campaign Planning Using These Best Practices

By Meredith Lancaster / June 7, 2021 /

Successful capital campaigns increasingly leverage data and analytics in their planning and execution.  Enriched Analytics – insights and predictions made possible by matching a nonprofit’s contacts and donation data with billions of third party data points – are being used by more and more fundraising, development, and advancement teams to increase the success of their…

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Power Up Your Capital Campaign with These Quick and Easy Tricks

By Meredith Lancaster / June 3, 2021 /

A successful capital campaign is the ultimate achievement for a nonprofit fundraising team. It involves careful planning, intense preparation, and significant teamwork. Successful capital campaigns also involve the use of data and analytics. This trend is accelerating, with data and analytics poised to become a necessary component of every successful capital campaign.   Enriched Analytics –…

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