Training Your Team to Solicit Major Gifts: 4 Tips

By Meredith Lancaster / August 30, 2021 /

Capital campaigns routinely raise millions and last several years—the stakes are high, so you must be prepared for every step along the way. Extensive planning and research are certainly critical for powering capital campaigns, but never lose sight of the fact that solicitation is what will ultimately drive your campaign forward.  For some people, making…

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How Continuing Education Can Improve Employee Effectiveness

By Meredith Lancaster / July 30, 2021 /

During the pandemic, more people than ever before started thinking about professional and self improvement opportunities. With all of the newfound time available on people’s plates, they found this was a perfect time to give themselves a competitive edge.  While the pandemic is winding down, that doesn’t mean this drive to continue learning and developing…

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New Capital Campaign Strategies That Actually Work

By Meredith Lancaster / June 8, 2021 /

Successful capital campaigns require tremendous planning, resources, and effort by fundraising, development, and advancement teams. The key is to work smarter not harder, especially in an environment where fundraising spend is being scrutinized. Enriched Analytics – insights and predictions made possible by matching a nonprofit’s contacts and donation data with billions of third party data…

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Expedite Your Capital Campaign Planning Using These Best Practices

By Meredith Lancaster / June 7, 2021 /

Successful capital campaigns increasingly leverage data and analytics in their planning and execution.  Enriched Analytics – insights and predictions made possible by matching a nonprofit’s contacts and donation data with billions of third party data points – are being used by more and more fundraising, development, and advancement teams to increase the success of their…

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Power Up Your Capital Campaign with These Quick and Easy Tricks

By Meredith Lancaster / June 3, 2021 /

A successful capital campaign is the ultimate achievement for a nonprofit fundraising team. It involves careful planning, intense preparation, and significant teamwork. Successful capital campaigns also involve the use of data and analytics. This trend is accelerating, with data and analytics poised to become a necessary component of every successful capital campaign.   Enriched Analytics –…

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Top Six Ways to Achieve Greater Fundraising Results in 2021

By Meredith Lancaster / May 25, 2021 /

Data enrichment is key for any fundraising team to achieve greater results with their campaigns. In order for nonprofits to stay relevant, they must know who their audience is, what they want and how they want to be reached. Without proper data enrichment and analysis, how will fundraisers reach their best and most loyal donors?…

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Boost Donor Retention Rates with Enriched Analytics

By Meredith Lancaster / May 21, 2021 /

Your success is predicated on the the continual support of your donors. Did you know that in 2020, donor retention rates were at 43.6%. This means that half of all donors only gave one-time donations. As we always say “communication is key,” and in order to keep your donors engaged and in support of your…

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10 Ways Nonprofits Can Use Enriched Analytics to Find Major Gift Donors

By Meredith Lancaster / May 17, 2021 /

“How do I find more major gift donors?” It’s a question that every major gift officer asks almost every day. While every donation is essential to meeting your goals, finding the donors who are able and willing to give high value gifts to your organization could be easier than you think. Enriched Analytics provides a…

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Elevate Your Direct Mail Campaign with Enriched Analytics

By Meredith Lancaster / May 14, 2021 /

We all know that direct mail campaigns are costly and response rates notoriously low. Only 1/2 to 2 percent of direct mail recipients are even expected to respond. But, what if your direct mail recipient list was optimized to only include the donors who had an affinity for your cause AND historically responded to direct…

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Data Enrichment and Analytics for Nonprofits

By Meredith Lancaster / May 14, 2021 /

Divulging detailed information about your contacts would be impossible without a massive data science team and access to reliable third-party data sources – and even then, would take weeks, if not months, to uncover. Thankfully, there are tools out there to provide you with this information with little effort on your part, at a speed…

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