Nonprofit

Want Better Prospect Engagement? Try This Fundraising Strategy.

By Meredith Lancaster / January 27, 2023 /

Prospect engagement tends to feel like you’re throwing spaghetti at the wall. You can make some good guesses about what people might like, and you can use old patterns of giving, or even try traditional fundraising tools like mass distribution and who knows, you might be able to swing it.  But that’s a lot of…

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Affinity-Based Digital Advertising vs. Traditional Fundraising Strategies: Which One’s Right for My Organization?

By Meredith Lancaster / January 27, 2023 /

We’re coming to a tipping point in the nonprofit fundraising world — traditional fundraising strategies are still widespread, but there’s a lot of new access to tech that’s making digital fundraising ever-more popular. So which one’s right for your nonprofit — affinity-based digital advertising or traditional fundraising strategies? Answer: both. Traditional fundraising methods are traditional…

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Why You Want Affinity-Based Prospecting vs. Buying Lists

By Meredith Lancaster / January 6, 2023 /

In one way, nothing could be easier than buying a list for your prospecting. You buy the list. Send out a couple emails or mailers. See what happens. It’s been the backbone of digital fundraising for years… but there’s a better way. See, there’s nothing wrong with buying or trading lists. But it’s just like buying…

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Using a Traditional Donor Cultivation Cycle? You’re Leaving Value on the Table

By Meredith Lancaster / December 15, 2022 /

We all know how the traditional donor cultivation cycle goes, right? You identify prospects, qualify them, cultivate them, solicit donations, close donations, and then steward those lovely people who donate. You can tell just from the above sentence what’s at the core of this cycle: money. And of course it is, right? After all, that’s what…

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3 Absolutely Optional Things that Make Fundraising Way Harder Than It Needs to Be

By Meredith Lancaster / November 21, 2022 /

Running a nonprofit is, theoretically, one of the best things in the world. You’re helping people who really need it, scaling impact, and generally making the world a better place. It would be awesome … if only you didn’t need to constantly hustle for funding to keep the lights on. The truth is, fundraising is…

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Top 4 Tips for Giving Tuesday Success

By Meredith Lancaster / November 21, 2022 /

The time is almost upon us … that magical day of the year where we all get a chance to give your fundraising a big boost… Giving Tuesday! There’s so much hype that goes on in our community around this time of year, it can be easy to get caught up in the swirl and…

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6 Must-Have Features for Nonprofit CRMs

By Meredith Lancaster / November 21, 2022 /

Do your current work processes feel like death by a million spreadsheets? Then you’re probably thinking of introducing a CRM to help you streamline your admin, improve donor retention, and free up valuable hours so your people can spend more time focusing on your mission. Problem is, with so many options on the market, how…

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Advanced Reporting: The key to uncovering what makes your prospects tick

By Spark Haus / November 9, 2022 /

You’ve heard it a million times: if you want to close the gaps in your fundraising you have to target the people who have shown intent. And yes, focusing on intent has its uses. But there’s something far more powerful than intent: affinity. The problem with intent is that it kind of hovers around the…

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Are You Forgetting Your “Middle-Child” Donors?

By Spark Haus / November 9, 2022 /

If you had to name the most important donor tier to your org off the top of your head, what would it be? Major gifts, right? Because they give the most, and they usually tend to stick around. After that, there’s your annual givers, because they give over time. But what about those people in…

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5 Common (Easily Preventable!) Mistakes Nonprofits Make with Data

By Spark Haus / November 9, 2022 /

Data is power — the more you know about your donor pool, the more effectively you can work with them to meet your fundraising goals. Of course, collecting data … that can be a whole other story. Even in this age of unprecedented access to data, it can be hard to know exactly what you…

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