Nonprofit

Prospect engagement tends to feel like you’re throwing spaghetti at the wall. You can make some good guesses about what people might like, and you can use old patterns of giving, or even try traditional fundraising tools like mass distribution and who knows, you might be able to swing it.  But that’s a lot of…

We’re coming to a tipping point in the nonprofit fundraising world — traditional fundraising strategies are still widespread, but there’s a lot of new access to tech that’s making digital fundraising ever-more popular. So which one’s right for your nonprofit — affinity-based digital advertising or traditional fundraising strategies? Answer: both. Traditional fundraising methods are traditional…

In one way, nothing could be easier than buying a list for your prospecting. You buy the list. Send out a couple emails or mailers. See what happens. It’s been the backbone of digital fundraising for years… but there’s a better way. See, there’s nothing wrong with buying or trading lists. But it’s just like buying…

We all know how the traditional donor cultivation cycle goes, right? You identify prospects, qualify them, cultivate them, solicit donations, close donations, and then steward those lovely people who donate. You can tell just from the above sentence what’s at the core of this cycle: money. And of course it is, right? After all, that’s what…

Running a nonprofit is, theoretically, one of the best things in the world. You’re helping people who really need it, scaling impact, and generally making the world a better place. It would be awesome … if only you didn’t need to constantly hustle for funding to keep the lights on. The truth is, fundraising is…

The time is almost upon us … that magical day of the year where we all get a chance to give your fundraising a big boost… Giving Tuesday! There’s so much hype that goes on in our community around this time of year, it can be easy to get caught up in the swirl and…

You’ve heard it a million times: if you want to close the gaps in your fundraising you have to target the people who have shown intent. And yes, focusing on intent has its uses. But there’s something far more powerful than intent: affinity. The problem with intent is that it kind of hovers around the…

If you had to name the most important donor tier to your org off the top of your head, what would it be? Major gifts, right? Because they give the most, and they usually tend to stick around. After that, there’s your annual givers, because they give over time. But what about those people in…