Often Imitated, Rarely Repeated Lightbulb Moments

We had the honor of joining as a guest on the Often Imitated Podcast presented by Oracle CX.

This unique podcast not only explores modern day businesses and their overall customer experience, but related the happening of the present with historical events. It is certainly worth a listen. You may even find yourself entranced by the creativity and relevance of their message. To listen, click the play button below and enjoy!

In our featured episode, boodleAI’s CEO, Shawn Olds, discusses our business’ usage-based pricing model and why we made the shift from an enterprise model. He also expands on all of boodleAI’s offerings and explains the evolution of our product from platform to advertising solution. All the while, the Often Imitated team references the invention of the lightbulb and surfaces the similarities between our business and the occurrences leading up to the “let there be light” moment of 1879.

Check out some of the greatest moments below if you do not have time to listen to the full episode. But, I have a feeling that once you start it, you won’t want to miss a second.

Time Stamps

* (0:00) Can someone turn on the light, please?

* (6:21) What’s boodleAI?

* (11:57) Lamborghinis and lightbulbs

* (14:14) The pros of usage-based pricing

* (16:44) How to listen to your customers

And, If you would like to learn more about boodleAI and what we can do for your organization, we welcome the opportunity to show you how we can uniquely assist you in achieving your goals.

Related Reading

How to Enhance Your B2C Marketing via Targeted Advertising

For years, B2C marketing strategies have leveraged targeted advertising to connect in a meaningful way with specific audiences. You likely…

Read More

How to Improve B2B Marketing Strategies

B2B marketing strategies aim to connect with a company’s decision-makers that hold purchasing power and sway them to choose your…

Read More

Franchises Find Their Best Customers With Enriched Analytics

Your best customers are your greatest gift. They contribute to a large majority of overall revenue and are essential for…

Read More

Sign Up for Exclusive Enriched Analytics Tips & Insights

About boodleAI

boodleAI is a Cloud-Based Provider of Enriched Analytics for sales, marketing, and fundraising teams. Enriched Analytics are insights and predictions made possible by matching an organization’s contact and transaction data with billions of third party data points. Sales, marketing, and fundraising teams use enriched analytics to better understand customers and donors, analyze sales and donations, gain insights into specific contacts, and predict what contacts will do. Guidon, boodleAI’s Cloud-Based Software, makes Enriched Analytics available to every organization and every budget through usage based pricing. Visit boodle.ai.