13 Ways Nonprofit Data Platform Providers Can Find New Donors for Their Users

“How do I provide more value to my customers on my platform?” It’s a question that every nonprofit platform provider asks themselves as they serve their users.

Enriched Analytics opens up a world of possibilities by providing nonprofit data platform providers numerous ways to help their nonprofit customers find new donors faster, better, and easier than ever before. Check out these thirteen ways that Enriched Analytics can help nonprofit data platform providers provide better service to their users as they strive to acquire new donors.

Enriched Analytics for Donor Acquisition

1. Wealth Screening

Append wealth scoring and giving capacity to a customer’s existing and prospective donors to predict who has the capacity to give within their current donor network. (Advanced Predictions)

2. Custom Modeling

Create a custom model from a customer’s existing donor data and score prospective donors based on this model to predict who among their prospects has the affinity to give. (Custom Predictions)

3. Giving Capacity and Persona Combination

Combine wealth scoring and giving capacity knowledge (1) with custom persona insights (2) to determine which customer prospects have the highest propensity to give.
BONUS: Use (1) and (2) to create a donor pyramid/matrix to prioritize outreach efforts. (Advanced Predictions + Custom Predictions)

4. Get the Big Picture of Their Donors

Provide the primary and secondary personas of any contact list to your users. View lookalike location analytics and provide detailed insights and predictions for that list, including total potential giving capacity and average giving capacity of the contacts in the list. (CLEAR) 

5. Primary Persona

Determine the primary persona of any customer’s donors to understand how they give, how they’ve been acquired, and what locations contain more potential donors like them. (DEAR)

6. Secondary Persona

Determine the secondary persona of any customer’s donors and understand how they give, how they’ve been acquired, and what locations contain more potential donors like them. (DEAR)

7. Emerging Persona

Determine the emerging persona, or the persona of donors giving now that were not giving before, of any customer’s donors and understand who those donors are, how they give, how they’ve been acquired, and what locations contain more potential donors like them. (DEAR)

8. Types of Donations

Determine the most favored donation type of a user’s donors and understand the persona of those donors, how those donors give, how they’ve been acquired, and what locations contain similar potential donors. (DEAR)

9. Top Locations

Determine the top location of your customers’ donors and understand the persona of these donors, how they give, how they’ve been acquired, and what locations contain more potential donors like them. (DEAR)

10. Emerging Locations

Determine the emerging locations of your customers’ donors and understand the persona of those in the identified locations, how they give, how they were acquired, and what locations contain more potential donors like them. (DEAR)

11. Top Methods of Acquisition

Determine the top method of acquisition of a customer’s donors and understand the persona of the donors acquired that way, how they give, and gain insight into what locations contain more potential donors like them. (DEAR)

12. Compare Donor Characteristics

Compare and contrast any two contact lists across attributes made possible through enrichment. For example: donor prospects who converted vs. donor prospects who didn’t convert, or pre-COVID vs. post-COVID donors.  (CONTRAST)

13. Analyze Marketing Campaign Data

Analyze Past Campaigns using enriched analytics that reveal campaign performance across demographics and other attributes unavailable without enrichment. See both the response rate and magnitude of response that allow for campaign optimization never before possible. (HEAR)

After completing any of the above, Guidon, boodleAI’s Enriched Analytics Platform, can be used to segment, filter, and sort existing contacts for targeted outreach. A nonprofit data platform provider is able to deliver insights and predictions to its users, and ultimately provide greater value, so that their customers may begin improve existing campaigns and overall fundraising strategies quickly and effectively.