“How do I find new customers?” It’s the question that every franchise owner asks themselves.
Enriched Analytics opens up a world of possibilities by providing franchisees numerous ways to find new customers faster, better, and easier than ever before. Check out these thirteen ways that Enriched Analytics can help franchisees find and acquire new customers.
Enriched Analytics for Customer Acquisition
1. Channel Preferences
Append Channel Preference to a contact’s record to predict what is the most effective channels for outreach. (Advanced Predictions)
2. Custom Modeling
Create a custom model from existing customer data and score leads to predict who is most likely to convert to a customer. (Custom Predictions)
3. Identify Buyer Persona
Provide the primary and secondary personas of a list of customers, view lookalike location analytics for that list, and provide detailed insights and predictions for that list. (CLEAR)
4. Primary Buyer Persona
Determine the primary persona of recent customers and understand what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
5. Secondary Buyer Persona
Determine the secondary persona of recent customers and understand what those customers buy, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
6. Emerging Buyer Persona
Determine the emerging persona (who is buying now that wasn’t buying before) of recent customers and understand what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
7. Top Purchases
Determine the top purchases of recent customers and understand the persona of those customers, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
8. Emerging Purchase Types
Determine the emerging (trending) purchases of recent customers and understand the persona of those customers, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
9. Top Locations
Determine the top location of recent customers and understand the persona of those customers, what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
10. Emerging Locations
Determine the emerging locations of recent customers and understand who those customers are, what those customers buy, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
11. Top Methods of Acquisition
Determine the top method of acquisition of recent customers and understand who those customers are, what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)
12. Compare Customer Characteristics
Compare and contrast any two contact lists across attributes made possible through enrichment. Examples: high AOV customers vs. low AOV customers, or pre-COVID vs. post-COVID customers. (CONTRAST)
13. Analyze Marketing Campaign Data
Analyze Past Campaigns using enriched analytics that reveal campaign performance across demographics and other attributes unavailable without enrichment. See both the response rate and magnitude of response that allow for campaign optimization never before possible. (HEAR)
After completing any of the above, Guidon, boodleAI’s Enriched Analytics Platform, can be used to segment, filter, and sort existing contacts for targeted outreach. A franchisee can also use the insights and predictions to improve existing campaigns as well as overall marketing strategy.
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About boodleAI
boodleAI is a Cloud-Based Provider of Enriched Analytics for sales, marketing, and fundraising teams. Enriched Analytics are insights and predictions made possible by matching an organization’s contact and transaction data with billions of third party data points. Sales, marketing, and fundraising teams use enriched analytics to better understand customers and donors, analyze sales and donations, gain insights into specific contacts, and predict what contacts will do. Guidon, boodleAI’s Cloud-Based Software, makes Enriched Analytics available to every organization and every budget through usage based pricing. Visit boodle.ai.