13 Ways for Franchises to Find New Customers with Enriched Analytics

“How do I find new customers?” It’s the question that every franchise owner asks themselves. 

Enriched Analytics opens up a world of possibilities by providing franchisees numerous ways to find new customers faster, better, and easier than ever before.  Check out these thirteen ways that Enriched Analytics can help franchisees find and acquire new customers.

Enriched Analytics for Customer Acquisition

1. Channel Preferences

Append Channel Preference to a contact’s record to predict what is the most effective channels for outreach. (Advanced Predictions)

2. Custom Modeling

Create a custom model from existing customer data and score leads to predict who is most likely to convert to a customer. (Custom Predictions)

3. Identify Buyer Persona

Provide the primary and secondary personas of a list of customers, view lookalike location analytics for that list, and provide detailed insights and predictions for that list. (CLEAR)

4. Primary Buyer Persona

Determine the primary persona of recent customers and understand what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR) 

5. Secondary Buyer Persona

Determine the secondary persona of recent customers and understand what those customers buy, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

6. Emerging Buyer Persona

Determine the emerging persona (who is buying now that wasn’t buying before) of  recent customers and understand what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

7. Top Purchases

Determine the top purchases of recent customers and understand the persona of those customers, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

8. Emerging Purchase Types

Determine the emerging (trending) purchases of recent customers and understand the persona of those customers, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

9. Top Locations

Determine the top location of recent customers and understand the persona of those customers, what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

10. Emerging Locations

Determine the emerging locations of recent customers and understand who those customers are, what those customers buy, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

11. Top Methods of Acquisition

Determine the top method of acquisition of recent customers and understand who those customers are, what those customers purchase, how they’ve been acquired, and what locations contain similar potential customers. (SEAR)

12. Compare Customer Characteristics

Compare and contrast any two contact lists across attributes made possible through enrichment.  Examples: high AOV customers vs. low AOV customers, or pre-COVID vs. post-COVID customers. (CONTRAST)

13. Analyze Marketing Campaign Data

Analyze Past Campaigns using enriched analytics that reveal campaign performance across demographics and other attributes unavailable without enrichment.  See both the response rate and magnitude of response that allow for campaign optimization never before possible. (HEAR)

After completing any of the above, Guidon, boodleAI’s Enriched Analytics Platform, can be used to segment, filter, and sort existing contacts for targeted outreach.  A franchisee can also use the insights and predictions to improve existing campaigns as well as overall marketing strategy.