Customer Wins #2
Challenge: Customer wants to target and recruit higher quality agents in less time and with less effort.
boodleAI Solution: 562 “dream agents” and “Rockstar agents” were used to create a predictive model (Guidon) for best potential recruits. This Guidon was used to score 68,216 potential recruits.
Result: Customer sent emails to all 68,216 recruits and direct mail to ~10,000 of the best scoring recruits. Of the 14 agents contracted so far, 10 were scored 75+ by boodleAI. Of the 9 additional agents who responded, 7 were scored 75+ by boodleAI.