Reduce direct mail pieces to decrease shipping costs and increase ROI

What you Provide

• Training Data: 250+ names and emails of current and past donors.
• Target Data: Direct mail list.

What boodleAI Builds and Tests

• A look-alike model that identifies likely new donors in a direct mail list.

What You Receive

• A scored, prioritized, and segmented list of likely new donors in the direct mail list.

How You Can Use

• Save money by only targeting households likely to be donors.
• Increase the ROI on direct mail by targeting only households likely to be donors.