10 Ways Nonprofits Can Use Enriched Analytics to Find Major Gift Donors

“How do I find more major gift donors?” It’s a question that every major gift officer asks almost every day.

While every donation is essential to meeting your goals, finding the donors who are able and willing to give high value gifts to your organization could be easier than you think. Enriched Analytics provides a set of potential answers to that question that help nonprofit fundraisers find major gifts faster, better, and easier than ever before. 

Here are ten ways the use of enriched analytics can deliver just the right information to your team to help to propel your mission forward in the search for major gift donors.

1. Wealth Screening

Append wealth scoring and giving capacity to existing and prospective donors to predict who has the capacity to give within your current donor network. (Advanced Predictions)

2. Custom Modeling

Create a custom model from existing major donor data and score prospective major donors based on this model to predict who among your prospects has the affinity to give high value donations. (Custom Predictions)

3. Giving Capacity and Persona Combination

Combine wealth scoring and giving capacity knowledge (1) with persona insights (2) to determine which prospects have the highest propensity to give.
BONUS: Use (1) and (2) to create a donor pyramid/matrix to prioritize outreach efforts. (Advanced Predictions + Custom Predictions)

4. Primary Persona

Determine the primary persona of your top 25% high value donors and understand how they give, how you’ve acquired them, and what locations contain more potential donors like them. (High Value Donor DEAR)

5. Secondary Persona

Determine the secondary persona of your top 25% high value donors and understand how they give, how you’ve acquired them, and what locations contain more potential donors like them. (High Value Donor DEAR)

6. Emerging Persona

Determine the emerging persona, or the persona of donors giving now that were not giving before, of your top 25% high value donors and understand who those donors are, how they give, how you’ve acquired them, and what locations contain more potential donors like them. (High Value Donor DEAR)

7. Types of Donations

Determine the most favored donation type of the top 25% high value donors and understand the persona of the donors who gave that way, how you’ve acquired them, and what locations contain more potential donors like them. (High Value Donor DEAR)

8. Top Locations

Determine the top location of your top 25% major gift donors and understand the persona of these donors, how they gave, how you’ve acquired them, and what locations contain more potential donors like them. (High Value Donor DEAR)

9. Emerging Locations

Determine the emerging locations of your top 25% of high value donors and understand the persona of those in the identified locations, how they gave, how you’ve acquired them, and what locations contain more potential donors like them. (High Value Donor DEAR)

10. Method of Acquisition

Determine the top method of acquisition of your top 25% high value donors and understand the persona of the major gift donors acquired that way, how they gave, and gain insight into what locations contain more potential donors like them. (High Value Donor DEAR)

Once a nonprofit completes any of the above, Guidon, boodleAI’s Enriched Analytics Platform, can be used to segment, filter, and sort existing contacts for targeted outreach.  A nonprofit can also use the insights and predictions to improve existing campaigns as well as overall fundraising strategy.