We all know that direct mail campaigns are costly and response rates notoriously low.
Only 1/2 to 2 percent of direct mail recipients are even expected to respond. But, what if your direct mail recipient list was optimized to only include the donors who had an affinity for your cause AND historically responded to direct mail?
Nonprofit Development Directors and Fundraisers need to know who their donors are, where they are located, and what message will resonate with their audience in order to truly optimize their campaign effectively. However, when planning a direct mail campaign, knowing who among your list has the greatest predicted response rate to direct mail is arguably the most important detail. Now, there is an Enriched Analytics tool that is designed to help you understand what your donors want and guide you to the donors who will respond to direct mail faster, and with more accuracy, than ever before. Introducing boodleAI.
boodleAI provides organizations with the insights and predictions they need to detect their ideal direct mail recipients in any list at the price of 3 tons of Alfalfa.
With boodleAI in your back pocket, your data is enriched with over 1,200 third party data points and analyzed to produce insights and predictions allowing you to see who your donors really are. After data enrichment, boodleAI delivers a Campaign Optimization Bundle, based on your historical campaign data, that is designed to show you who your positive respondents to direct mail are (demographics and interests) and where to find them (top lookalike DMAs and zip codes).
- The personas of your current donors
- Insights, and analytics for past campaigns, including the comparison of personas across 20+ attributes
Now, you are equipped with the knowledge required to strategize your direct mail campaign with intention and confidence. Spend the time you have freed up experiencing elevated results by attracting more donors with your campaign and using budgeted funds more effectively. As a result, you will:
- Cut direct mail costs by focusing efforts on the zip codes and marketing areas that most closely match your donors’ persona.
- Maximize ROI on campaigns by targeting the optimal segment of donors for direct mail who have a desire for your cause.
Did I mention the limited time offer? For a limited time, the Campaign Optimization Bundle is available at a 41% discount (regularly $850, yours for $499).
The Campaign Optimization Bundle Includes:
- Enriched Reports for up to 25,000 records
- 1 Year Access to Guidon Platform with Basic Predictions and Personas
BONUS: Free 30-minute Strategy Session with one of our Enriched Analytics Specialists
Still Interested in learning more?
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boodleAI is a Cloud-Based Provider of Enriched Analytics for sales, marketing, and fundraising teams. Enriched Analytics are insights and predictions made possible by matching an organization’s contact and transaction data with billions of third party data points. Sales, marketing, and fundraising teams use enriched analytics to better understand customers and donors, analyze sales and donations, gain insights into specific contacts, and predict what contacts will do. Guidon, boodleAI’s Cloud-Based Software, makes Enriched Analytics available to every organization and every budget through usage based pricing. Visit boodle.ai.