Enriched Analytics by boodleAI

Data Science Democratized.

Transforming Data into Growth

Guidon, boodleAI's Cloud-Based Software, makes Enriched Analytics available to every sales, marketing, and fundraising team.

Guidon Platform: Basic Predictions and Personas

Once you upload your contacts to Guidon, boodleAI's proprietary matching analytics engine, each contact record is matched to their real world identity with 2-3X the fidelity of other engines.  Drawing upon multiple databases of all 220 million adult Americans, boodleAI enriches each contact record with up to 1,200 additional data points.  Using this powerful dataset, boodleAI provides you:

  • Basic predictions about each contact including generation, gender, education, state of greatest affinity, responsiveness to direct email, email, phone, SMS or social media.
  • Basic personas showing who your contacts are
  • Contact List segmentation, filtering, and sorting that allows you to create segments of any contact list, filter segments based on attributes you select, and sort lists by any attribute you select.

Advanced Predictions

Advanced predictions provide you contact level insights about wealth score, giving capacity, affinities, and preferred channel for outreach that you can use to optimize your campaigns and outreach efforts.


Custom Predictions

Generated from your own data, custom predictive models allow you to score your contacts and leads to find the hidden gems already in your contact lists.


ENRiched Reports

Enriched Analytics, On Demand

Gain a clear understanding of your contact, transaction, and historical data in individual comprehensive reports - guaranteed to become your best tool for exponential growth.

boodleAI Commercial CLEAR

Contact List Personas And Location Analytics With CLEAR

Take any contact list segment and turn it into a Contact List Enriched Analytics Report (CLEAR), which delivers personas, descriptive and predictive insights, and location analytics.

Comparative Analytics with CONTRAST

Go beyond standard analysis with boodleAI's CONTRAST report, which allows you to compare up to three contact list segments, including the typical US adult population for a particular geographical area.

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boodleAI Nonprofit DEAR NEW Donor

Further Fundraising with Donations Enriched Analytics Reports (DEAR)

Using your donations database, boodleAI's Donations Enriched Analytics Report (DEAR)  provides primary, secondary, and emerging personas that your fundraising team can use as audiences to optimize your fundraising efforts.

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Supercharge Sales With Sales Enriched Analytics Reports (SEAR)

Using your sales database, boodleAI's Sales Enriched Analytics Report (SEAR)  provides primary, secondary, and emerging personas that your sales and marketing team can use as audiences to optimize your revenue efforts.

Campaign Analysis with Historicals Enriched Analytics Reports (HEAR)

boodleAI's proprietary Historicals Enriched Analytics Report (HEAR) allows you and your team to understand how campaigns perform across 20 categories of reported and predicted audience attributes. The HEAR also allows optimization not only against response rate, but also dollar amount of response, both immediately and over time.

EARS - Campaign Donors@2x

Optimization Bundles

Addressing Your every need

boodleAI's Optimization Bundles deliver the donor personas and insights you've been looking for in a single comprehensive bundle. Take control of your strategic decision making and exceed your goals with the confidence of enriched analytics.