CASE STUDY

Direct to Consumer Business

Commercial Sales

Predictive Scoring Enables New Product Launch to Likely Customers

A direct to consumer (DTC) business used the boodleAI platform to generate personas of various segments of past and current customers.  Using these personas, the business generated an ideal customer persona for a new product.

The Challenge

A DTC business with 1,000+ past orders and hundreds of past and current customers for its high margin products was preparing to a launch a new product . The business wanted to identify which existing customers were most likely to buy the new product.

Use of Guidon by boodleAI

The business uploaded its past and current orders, as well as customers, into the boodleAI platform. The business was immediately able to generate personas for different segments of customers.  

The Results

The business used the personas to generate the ideal customer persona for the launch of a new product. This ideal customer persona for the new product was then used to identify which current customers should be prioritized for reengagement and cross-sell.  

Features Used

  • Descriptive Analytics (Personas)

Benefits Produced

  • Ability to identify potential new customers increased
  • Significant time and costs savings

Investment

  • Purchase of Guidon Annual License
  • Compilation of customer records
  • 10 minutes to upload data to Guidon
  • 20 minutes to create and view a Persona

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