CASE STUDY

Hunger Relief Organization

Nonprofit Fundraising

Instant Guidons Enable Targeted Messaging to 50,000 Email Recipients

A hunger relief organization used boodleAI's predictive scoring and segmentation to tailor messaging for a one time email outreach to 50,000 potential donors.

The Challenge

A hunger relief organization had the opportunity to send a one-time email message to 50,000 potential donors through a partner organization. The nonprofit wanted to tailor its messaging to the 50,000 recipients to maximize the likelihood of response.

Use of Guidon by boodleAI

The nonprofit identified over a dozen different potential messaging themes. The nonprofit then identified 17 instant guidons by boodleAI that could help determine which theme would resonate with each recipient.  Using the boodleAI platform, the nonprofit scored each of the 50,000 prospects and then used to scores to target each prospect with the message theme that was most likely to resonate. 

The Results

The nonprofit was able to tailor messaging to 50,000 prospects rather than send one generic message and did so in minutes.

Features Used

  • Predictive Analytics (Instant Guidons)

Benefits Produced

  • Ability to tailor messaging
  • Ability to increase response rate

Investment

  • Purchase of Guidon Annual License
  • Compilation of donor records
  • 10 minutes to upload data to Guidon
  • 20 minutes to create, test, and review a custom guidon
  • 20 minutes to apply instant and custom guidons to contact lists

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