CASE STUDY

Direct to Consumer Business

Nonprofit Fundraising

Instant Personas Provide Insights for Lead Generation

A direct to consumer (DTC) business that sold fractional ownership of timeshares used the boodleAI platform to generate Personas from existing customers.  Using these Personas, the business developed an Ideal Customer Profile that it then used to purchase online ads and additional leads.

The Challenge

This DTC business had hundreds of past and current customers for its high-end, high-margin product.  The company wanted to purchase online ads and lead lists that targeted its ideal customers, but did not have a data-driven Ideal Customer Profile.

Use of Guidon by boodleAI

Using boodleAI's platform, the business uploaded its database of current and past customers as a contact list, which automatically generated a Persona of those customers.  

The Results

The business used the Persona generated by Guidon to create an Ideal Customer Profile, which was then used to buy targeted online ads and additional leads. 

Features Used

  • Descriptive Analytics (Personas)

Benefits Produced

  • Ability to create ideal donor profiles
  • Ability to generate new leads using targeted online ads and list purchases
  • Significant time and resource savings

Investment

  • Purchase of Guidon Annual License
  • Compilation of donor records
  • 10 minutes to upload data to Guidon
  • 10 minutes to review Personas

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