Veteran Service Organization

Nonprofit Fundraising

Tests of Predictive Model for Direct Mail Respondents Shows 5x and 12x Lift

A Veteran Service Organization (VSO) used the boodleAI platform to create a custom guidon that predicted which recipients would respond to direct mail. The VSO then tested it using a prior campaign with powerful results.

The Challenge

The VSO sought to increase profitability by raising response rates to their direct mail campaigns. The organization's development staff wanted to focus its direct mail budget on recipients who had the highest likelihood of responding to an appeal for donations.

Use of Guidon by boodleAI

Using the boodleAI platform, the VSO created a custom guidon that predicted affinity for the Foundation and then tested it against the results of two prior direct mail campaigns.

The Results

In the first test, the custom guidon produced a potential 4.92x lift in direct mail response rate.  In the second test, the custom guidon performed even better, producing a potential 11.96x lift in direct mail response rate.

Features Used

  • Predictive Analytics (Custom Guidon)

Benefits Produced

  • Ability of organization to identify direct mail respondents increased
  • Significant time and costs savings


  • Purchase of Guidon Annual License
  • Compilation of donor records
  • Compilation of contact lists
  • 10 minutes to upload data to Guidon
  • 20 minutes to create, test, and review a custom guidon
  • 20 minutes to apply instant and custom guidons to contact lists

Want to find your best prospects in any contact list?

Let's connect to talk about your sales, marketing, and fundraising needs.