Commercial

Enriched Analytics are Key to Finding New Customers

By Meredith Lancaster / June 19, 2021 /

You know there are customers out there who would love your products/services if they knew about you, but finding them is not always easy. Prospective customers need to know that you have their interests in mind before committing to your product, so how do you find them and create a message that will resonate with…

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Achieve Your Customer Acquisition Goals Better, Faster, and Cheaper

By Meredith Lancaster / June 8, 2021 /

Every business is concerned with customer acquisition, whether that business a small family-owned business or large corporate empire across multiple continents. Whatever the size or vertical, Enriched Analytics can help a business acquire new customers better, faster, and cheaper. In order to see the true power of enriched analytics at work, we must first dive into a…

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Find New Customers Faster Than Ever and Increase Sales

By Meredith Lancaster / May 26, 2021 /

You need new customers to support the growth of your business, but finding them can get tricky. Prospective customers need to know that you have their interests in mind before committing to purchasing your products or services, so how do you find them and create a message that will resonate with them? Now, there is…

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How to Find New Customers and Increase Sales

By Meredith Lancaster / May 20, 2021 /

Let’s face it. Finding new customers is essential to meeting our business goals, but it is definitely not the simplest task to check off your list. Sorting through prospects to find the best one for your business can be like looking for a polar bear in a snowstorm. But, what if all the snow melted…

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How to Boost the Results of Your Online Ad Campaigns

By Meredith Lancaster / May 20, 2021 /

Digital advertising is the new hype, but not all of your customers will respond to your messaging online. Each of your customers has their own channel preferences and agenda. Some prefer text messaging, some phone calls, and yes, some prefer digital advertising. In order to keep your customers coming back and drive new customers to…

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What You Need for Complete Data Enrichment and Analysis

By Meredith Lancaster / May 19, 2021 /

Divulging detailed information about your contacts would be impossible without a massive data science team and access to reliable third-party data sources – and even then, would take weeks, if not months, to uncover. Thankfully, there are tools out there to provide you with this information with little effort on your part, at a speed…

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Find Your Best Customers With Enriched Analytics

By Meredith Lancaster / May 19, 2021 /

Your best customers are your greatest gift. They contribute to a large majority of overall revenue and are essential for you to make your goals. However, they only make up a fraction of your profits. Now imagine, what if there were more people out there who could be just like them? That sounds like an…

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Increase Repeat Sales With Enriched Analytics

By Meredith Lancaster / May 15, 2021 /

Customer loyalty is critical when a company is looking to thrive. And, we all want to thrive, don’t we? Research shows that repeat customers overtime will spend up to 300% more than a single-purchase customer. They are the bread and butter for your company as their repeat purchases and overall loyalty both drives revenue and…

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Why Sales and Marketing Teams Should Use Enriched Analytics

By Meredith Lancaster / May 11, 2021 /

Data enrichment is key for any sales and marketing team to achieve greater results with their campaign. In order for sales and marketing teams to stay relevant, they must know who their audience is, what they want and how they want to be reached. Without proper data enrichment and analysis, how will a sales or…

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What is Enriched Analytics?

By Meredith Lancaster / April 27, 2021 /

Data enrichment is a key component to every strategic decision made by an organization. Every organization possesses contact lists, along with historical transaction, event and campaign data. They may even have some demographic information about each of their contacts. However, all of this data is largely useless without proper enhancement, segmentation and structure. Teams everywhere…

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