Nonprofit Fundraising

#GivingTuesday

Make Giving Tuesday Work for You (and Not the Other Way Around)

By Maureen Devine-Ahl / October 1, 2019 /

In 2018, more than $400M was raised online on Giving Tuesday. Impressive, no doubt. But, consider that it took 14.2 billion social media impressions that day to raise it. And with first time donor retention rates hovering at just 19%, the majority of donors gained that day never come back.  So how will you stand…

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group of friends laughing

Why Friends Give, the Power of a Relationship

By Eric Okimoto / August 28, 2019 /

Recently, I had the pleasure of interviewing Megan Rouse, a passionate, highly energetic, and successful nonprofit consultant with over 11-years of experience in peer-to-peer (P2P) fundraising. I have known Megan for a while and hold her in high regard. She is committed to the causes she supports and has worked with and created significant revenue…

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star fish on beach

3 Ideas for Summer Fundraising to Sustain Donor Relations

By Shawn Olds / July 30, 2019 /

Before you know it, your development team will be diving into fall events, Giving Tuesday, and year-end appeal planning. Summer is the perfect season to explore new fundraising ideas so that your donors do not take a vacation from your charity, too.   The challenge of summer fundraising In general, summer is the lowest giving…

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west point

Fundraiser Heroes

By Eric Okimoto / July 16, 2019 /

So, where did the name “boodle” come from anyway? boodle is the name for care packages that loved ones send to cadets at West Point. I fondly remember opening up the (boodle) packages from my mom filled with homemade brownies or chocolate chip cookies. For West Point grads, and much of the military, boodle is…

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mother and son photo

Peer to Peer not Peer to Peers Fundraising: The Real Personal Touch

By Megan Rouse / July 15, 2019 /

I have been fundraising ever since I can remember. At a very young age, I was the top cookie seller in my Girl Scout Troop two years in a row and participated in Relay for Life. The highlight of my personal fundraising career was in 2015, the 20th anniversary of my father’s passing, where I…

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social media icons

3 Ways You Can Build Stronger Donor Relationships
with Social Media

By Yasmin Zand / July 8, 2019 /

Today, 79 percent of Americans use social media. That’s more than a ten-fold jump in a decade, according to the Pew Research Center. “Americans spend more time on social media than any other major Internet activity, including email,” said Business Insider. Not surprisingly, the Pew Research Center reported in 2018 that 90 percent of 18…

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angel with gold horn

The Way You Market Your Nonprofit Drives Your Donor’s Experience More Than You Realize

By France Hoang / July 2, 2019 /

If you are a nonprofit professional, you have probably seen Dan Pallotta’s Ted Talk, “The way we think about charity is dead wrong.” If not, the video is well worth your time.     In the talk, Pallotta argues we hold five main misconceptions about charities, including the notion that overhead costs on advertising and…

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three women smiling on stairs

What AI Can Tell You About Your Donors

By Shawn Olds / June 20, 2019 /

You could discover more about your donors than you ever could with even the most sophisticated CRM. With AI, that is. Here are just three things AI can tell you about your donors:   1. AI can tell you who your donors actually are. At the very least, AI can apply algorithms to clean your…

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drawn chart

How to Sustain Donor Relationships Online

By Shawn Olds / June 18, 2019 /

Sustaining donor relationships today is different than it was ten years ago. The most obvious reason for this difference is due to the rapid advancements of technology. A mere decade ago, donors were not glued to their phones with 24/7 hyper-personalized communication from other organizations vying for their attention in the way they are now.…

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VR

AI/VR/AR Fundraising Trends Your Nonprofit Should Watch in 2019

By Megan Rouse / June 10, 2019 /

  If your nonprofit is having a hard time keeping up with all of the fundraising tech trends, you are not alone. The last couple of years, AI/VR/AR have been the development buzzwords. And for good reason! Technological advancements are rapidly changing fund development as we know it. While there are many trends, here are…

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