Boodle For

Direct Mail Services

Your customers expect direct mail to generate results year over year, regardless of the challenges involved.  BoodleAI's Enriched Analytics gives you the edge you need to provide the returns your customers demand.

Person's hand pulling a pile of junk mail out of a community mailbox

Drive Customer Direct Mail Results with enriched Analytics

Enriched data enables you and your customer to better understand how past campaigns performed and what to improve for future campaigns. The enriched data from past campaigns can then be used to enhance your RFM models with predictive analytics that enable better personalization of mailers.  Enriched campaign data can also suggest additional personas to pursue ... and additional lists and contacts to target.


Enhance your RFM models with Predictive Analytics

boodleAI offers ready-made and custom-made predictive models to optimize direct mail campaigns for response rate, cost of acquisition, or average dollars per response.  Combined with your in-house RFM models, these models allow you to offer more return on each dollar invested by your customers.

Enhance Your Lists with Wealth Screening Scores

Advanced predictions allow you to append existing lists with wealth score, giving capacity, and preferred channel for outreach that you can use to optimize your customer's campaigns and outreach efforts and enhance the value of your existing lists.


Enriched Reports

Enriched Analytics, On Demand

Gain a clear understanding of your direct mail contact, transactional and historical campaign data in individual comprehensive reports - guaranteed to become your best tool for exponential growth.

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Contact List Insights and Location Analytics with CLEAR

Take any contact list segment and turn it into a Contact List Enriched Analytics Report (CLEAR), which delivers personas, descriptive and predictive insights, and location analytics.  Provide your customers with the total estimated giving capacity, average wealth score, and other insights about a mailing list.  With location analytics, you can suggest data-driven lookalike locations for additional mail campaigns.

Nonprofit Example | Commercial Example

Provide Campaign Analysis Like Never Before with Enriched Historical Analytics

boodleAI's proprietary Direct Mail HEAR (Historicals Enriched Analytics Report) allows you and your customer to understand how campaigns perform across 20 categories of reported and predicted audience attributes.  The HEAR also allows optimization not only against response rate, but also dollar amount of response, both immediately and over time.

Nonprofit Example | Commercial Example

EARS - Campaign Donors@2x
boodleAI Commercial CONTRAST

Comparative Analytics Made Easy with CONTRAST

Go beyond standard analysis with boodleAI's CONTRAST report, which allows you and your customer to compare up to three audience segments, including the typical US adult population for a particular geographical area.

Nonprofit Example | Commercial Example

Find Additional Personas to Target with Enriched Donation Analytics

Using your customer's donations database, boodleAI's Donations Enriched Analytics Report (DEAR)  provides primary, secondary, and emerging personas that your customers can use as audiences for you to target with additional direct mail campaigns.

View SEAR examples | View DEAR examples

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Optimization Bundles

Analytics Your Customers Can Action

boodleAI's Optimization Bundles are packaged reports designed to solve a particular customer challenge.  They answer the question customers often have upon receiving insights and predictions--"So what, now what?"--by providing actionable analytics.

Nonprofit Bundles | Commercial Bundles



Enriched Analytics for Everybody

No matter your needs, available resources, or data expertise, we've got a solution for you.



Start Fast for $499

Get started right away with Quick Start Packages for Optimization, Advanced Predictions, or Custom Predictions. 



Pay for What You Use

Choose usage-based billing and pay only for the features you want.  When your needs grow, boodleAI grows with you. 



Unlimited Power

Unlimited use plans allow your organization to leverage all of the potential power of enriched analytics to ignite growth.