ADVANCED PREDICTIONS

Your Quick Introduction

What are Advanced Predictions?

Advanced Predictions are contact level insights including wealth score, giving capacity, and preferred channel for outreach that you can use to optimize your campaigns and tailor gift or spending targets.

To access these predictions, go to the 'Contacts' tab, select 'Add Attributes.' From there, click the 'Instant Guidons' tab, choose which predictions you’d like to apply to your segment, and click add. 

Advanced Predictions Available:

Financial Signals

  • Wealth Rating
  • Giving / Spending Capacity

Channel Preferences

  • Preferred Channel

 

If you have any questions, learn more about advanced predictions here.