BASIC & ADVANCED PREDICTIONS

What are Predictions and how to use them.

What are Basic Predictions?

Contact level predictions regarding generation, gender, education, affinity, responsiveness to direct email, email, phone, SMS or social media. From the 'Contacts' tab, select 'Add Attributes.' From there, click the 'Instant Guidons' tab, choose which predictions you’d like to apply to your segment, and click add.

Basic Predictions Available:

Affinity

  • State Affinity

Demographics

  • Education
  • Gender
  • Generational Breakdown
  • Industry

Channel Preferences

  • Responds to Direct Mail
  • Responds to Email
  • Responds to Phone
  • Responds to SMS
  • Responds to Social

What are Advanced Predictions?

Advanced Predictions are contact level insights including wealth score, giving capacity, and preferred channel for outreach that you can use to optimize your campaigns and tailor gift or spending targets.

To access these predictions, go to the 'Contacts' tab, select 'Add Attributes.' From there, click the 'Instant Guidons' tab, choose which predictions you’d like to apply to your segment, and click add.

Advanced Predictions Available:

Financial Signals

  • Wealth Rating
  • Giving / Spending Capacity

Channel Preferences

  • Preferred Channel

If you have any questions, learn more about advanced predictions here.