Let's Define Them and Apply Them.

What are Basic Predictions?

Basic Predictions are contact level predictions including generation, gender, education, affinity, responsiveness to direct email, email, phone, SMS or social media.

To add them, go to the 'Contacts' tab, select 'Add Attributes.' From there, click the 'Instant Guidons' tab, choose which predictions you’d like to apply to your segment, and click add.

Basic Predictions Available:


  • State Affinity


  • Education
  • Gender
  • Generational Breakdown
  • Industry

Channel Preferences

  • Responds to Direct Mail
  • Responds to Email
  • Responds to Phone
  • Responds to SMS
  • Responds to Social