Personas

Meet Your Contacts.

What are Personas?

Personas are high-level descriptive analytics reports on each segment in your contact list. Use Personas to learn more about the segments in your contact lists.

Persona Fields

Each field shows the categories with the two highest values for that field. To see all categories and values, click "View Details."

Gender: The reported genders in the segment.

Age: The reported number of individuals in each age group in the segment.

Education: The reported level of education of individuals in the segment.

Home Ownership: The reported level of homeownership of individuals in the segment.

Marital Status: The reported marital status of individuals in the segment. Note: "Non-Traditional" generally signifies married but with different last names.

Industry: The reported number of individuals in various industries in the segment.

Political Affiliation: The reported political affiliation of individuals in the segment.

Religious Affiliation: The reported religious affiliation of individuals in the segment.

Designated Marketing Area (DMA): The reported number of individuals in various Designated Marketing Areas in the segment.

Reported Home Value: The average reported home value of all individuals in the segment.

NOTE: You will also see the difference in the Reported Home Value and the Median Home Value for all homes in the same locations as the individuals in the segment.

Reported Household Income: The average reported household income of all individuals in the segment. A

NOTE: You will also see the difference in the Reported Household Income and the Median Household Income of all households in the same locations as the individuals in the segment.

Top Interests: The top 15 reported interests of all individuals in the segment.

Coverage

Each field shows the percentage of contacts for which information is reported. Where coverage is less than 50% a yellow dot is displayed.  Where coverage is less than 25% a red dot is displayed.

Learn more about how to use Personas.