Your Data Can Do More.
Much More.

Unleash your data’s potential to increase revenue, decrease costs,  and tell you what to do next.

Predictive modeling isn’t just for the big guys. Use your own models on any marketing channel. Combat the rising costs of proprietary platforms and end the reliance on unsupported cookie tracking. Stay in control of your data to find exactly who you’re looking for and keep one step ahead of your competition.

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Increase repeat sales and donations

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Find more people that act like your best people

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Decrease costs by only connecting with people that care

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Turn transactional history into actionable trends

THE BOODLE METHOD

Predictive Analytics, Streamlined.

The Boodle Method mixes your knowledge with our expert support and data analytics engine, Guidon, providing the path to a streamlined and scaleable data project workflow.

01. Data
It all starts with what you know.
Whether your data is very limited including only names and emails or extremely robust with years of profile information and transactional history -- there is never enough. This is where we shine, by supercharging your contact list with hundreds of additional data points allowing you to uncover the deepest insights possible.
02. Insights
Leave your assumptions at the door.
We all have an idea about who the people we serve, but now we can take a deeper look and more completely understand them. Powered by an enriched dataset, we can instantly see a collective customer persona along with insightful predictions such as wealth rating, financial capacity, education and channel response to help identify what is significant about your contacts.
03. Explore
Find the groups that matter.
Equipped with our ever growing prediction library and your own organizational data, you can easily slice and dice any contact list into prioritized key groups of people.
04. Elevate
Turn what works into a repeatable and scalable process.
It's time to let your knowledge work for you. Take what you know and seamlessly apply it to any current AND future contacts with custom predictions and segment templates.
05. Action
Turn your data into dollars.
Reap the rewards of your efforts with a new confidence. Take the guesswork out of your marketing efforts and move forward with intention. Support your strategic plans and get clear stakeholder buy in.

SAY HELLO TO

GUIDON

PREDICTIVE ANALYTICS, SIMPLIFIED

Guidon is a streamlined, but robust, platform that turns the data you have into the insights you need to get the results you’ll love.

Key Features:

Advanced Contact Enrichment

Automated Personas

Instant Predictive Insights

Extensive Prediction Library

Easy Attribute Filtering

Flexible Segmentation & Prioritization

Powerful Custom Prediction Builder

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Automated Personas

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Demographics

Financial Signals

Interests

Instant predictive insights

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Extensive prediction library

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Easy attribute filtering

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Flexible Segmentation & Prioritization

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Powerful Custom Prediction Builder

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Problems

Solved by boodle

01.
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Solution
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TESTIMONIALS

You’re In Good Company

“This product is so unique! It will really help our team make more educated and strategic decisions on direct mail and marketing materials.”

Emily Schlaegel

SOS Children’s Villages - USA

“Using Guidons’ filtering and segmenting tools, I was able to identify, with ease, five groups of prospects (over 500 individuals!) to target for our upcoming campaign.”

Laura Easterly

Air Force Academy Foundation

“I love the growth and capability of boodleAI. I love the courage it took to create this company. Thanks for letting me into your world.”

John Halstead, Ph.D.

Warhawk Air Museum