How It Works

The power of predictive analytics for nonprofits

boodleAI uses your existing first party data, enriches it with over 500 third party data fields on over 220M adult Americans, then uses proprietary AI/machine learning to create a predictive model called a guidon.  Guidons can then score any other list of prospects you provide to help you acquire, grow, and retain the donors you’re looking for.

1. Upload Your Prospect List

You upload the first name, last name, and email address (or mailing address) of each record in a prospect list you want to analyze.


2. Receive Prospect List Insights

boodleAI matches each record to databases of 220M adult Americans, which contain over 500 data points about each person, then provides you insights into your prospect list.

Insights you could receive include:

  • Age Groups
  • Geographic Groups
  • Political Groups
  • Religious Groups

Note: boodleAI does not append data or provide data on individual donors.

A. Create Predictions with Generic Guidons

You can create predictions from your prospect list using generic guidons already built and tested by boodleAI.

Generic Guidons include:

  • Giving Capacity
  • Giving Propensity
  • Affinity to Various Causes
  • Likely to Respond to Direct Mail

B. Build and Test Custom Guidons

Working with the boodleAI customer success team, you select and upload 250+ records from your existing databases, drawn from the audience you want to target (a training data set). boodleAI then does the rest: creating and testing custom guidons using your first party data enriched with billions of third party data points.

Potential Custom Guidons:

  • Likely Donors
  • Likely Recurring Donors
  • Likely Major Gift Donors
  • Donors Likely to Lapse
  • Any set of donors where you already have 250+ records

C. Create Predictions with Custom Guidons

You can quickly create predictions from your prospect list using custom guidons you built and tested using boodleAI.

With your prospect list prioritized using your custom guidon, you then divide your list into A, B, C, and D prospects.  For each prospect group, boodleAI tells you how much more likely that group is to contain the donors you are looking for.

You can also forecast potential fundraise totals and lifetime giving from these prospects.

D. Map Your Prospects with Two Guidons

You can use any two guidons to map your prospect list, allowing you to target the prospects you want with even greater accuracy.


  • Likely Donors and Giving Capacity
  • Likely Major Gifts and Responds to Direct Mail
  • Likely Recurring Donors and Propensity to Give to Veterans

With your prospect list mapped using two guidons, you can then divide your list into A, B, C, and D prospects.

E. Segment Your Prospects with Guidons

You can use multiple guidons to segment your prospect list, allowing you to tailor your ask for each prospect.


  • Preferred Gift Ask
  • Preferred Means of Outreach
  • Preferred Campaign Type
  • Assignment of Prospects to Gift Officers

3. Better insights. Better results.

Your scored, prioritized, and segmented prospect list is returned to you via online SaaS portal, managed service, or API.

The results: significant lifts in conversion, engagement, and retention rates.


Find your best donors in any prospect list.