Our Platform

Meet Guidon by boodleAI.

Your self service enriched analytics platform.

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Guidon (pronounced "Guide-On") by boodleAI enables you to quickly and easily turn the data you already have into insights and predictions you can use to improve marketing, increase sales, and intensify fundraising.

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CONTACT UPLOAD

Upload Contact List from Any CRM

Export from CRM: Customers export records from their existing CRM databases into a CSV file.

Upload CSV: Upload the first name, last name, and email address OR mailing address OR phone number of each record into Guidon.

PERSONAS

Understand Your Contact Lists

Enrichment: Guidon matches each uploaded record to databases of 220M adult Americans, which contain almost 1,200 high fidelity, up-to-date data points on each person.

Personas: Using a combination of algorithms and AI/machine learning, Guidon provides a persona based on the enriched contacts.

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BASIC AND ADVANCED PREDICTIONS

Enriched Insights on Your Contacts

Select Contact List: Select any of your previously uploaded contact lists.

Select Basic or Advanced Prediction: Select from a library of dozens of pre-built predictive models, basic or advanced, created from third party data. 

Create Predictions: Guidon scores each record in the contact list based on the selected predictive model(s).  

CUSTOM MODELS

Create Custom Models

Upload Training Data: Upload the first name, last name, and email address OR mailing address OR phone number of the records of your target population into Guidon.

Identity Resolution: Guidon matches each uploaded record to databases of 220M adult Americans, which contain over 1,200 data points on each person.

Model Creation: Guidon uses the combined data set to create a bespoke custom predictive model, which can be used over and over again. 

Model Testing: Using a holdout from the training data, Guidon tests the model to determine its predictive power. 

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CUSTOM PREDICTIONS

Create Custom Predictions

Select Contact List: Select any of the previously uploaded contact lists.

Select Custom Guidon: Select any of the custom predictive models previously created.  

Create Predictions: Guidon scores each record in the contact list using the custom predictive model selected.  

SEGMENT, FILTER, SORT, EXPORT CONTACT LISTS

Target the Contacts You Want

Filter Contacts: Filter your contacts by basic predictions, advanced predictions, custom predictions or data you import. 

Create Contact List Segments: Create and save segments based on your custom filters and even save filters for future use. 

Sort Contacts: Sort contact lists by any prediction or imported data field. 

Export Predictions: Export Guidon's predictions into a CSV file you can import into any CRM. 

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Want to Ignite Growth through Enriched Analytics?

Let's connect to talk about your sales, marketing, and fundraising needs.