Our Platform

Meet Guidon by boodleAI.
Your Self Service Predictive Analytics Platform.

Guidon (pronounced "Guide-On") by boodleAI enables you to quickly and easily turn the data you already have into actionable intelligence you can use to improve marketing, increase sales, and intensify fundraising.

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How Guidon Works: Prospect Group Upload

Upload Prospect Groups from Any CRM

Export from CRM: Customers export records from their existing CRM databases into a CSV file.

Upload CSV: Upload the first name, last name, and email address OR mailing address OR phone number of each record into Guidon.

How Guidon Works: Predicted Prospect Insights

Receive Predicted Prospect Insights

Identity Resolution: Guidon matches each uploaded record to databases of 220M adult Americans, which contain over 550 high fidelity, up-to-date data points on each person.

Prospect Prediction Report: Using a combination of algorithms and AI/machine learning, Guidon provides predictive insights into the uploaded prospect group.

Export Report: Export Guidon's predictive insights into a CSV file you can import into any CRM. 

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How Guidon Works: Instant Predictions

Create Predictions Using Instant Guidons

Select Instant Guidon: Select from a library of dozens of pre-built predictive models (Instant Guidons) created from third party data.  

Select Prospect Group: Select any of the prospect groups previously uploaded.

Create Predictions: Guidon scores each record in the prospect group using an Instant Guidon.  

Export Predictions: Export Guidon's predictions into a CSV file you can import into any CRM. 

How Guidon Works: Custom Predictions

Create Custom Guidons

Upload Training Data: Upload the first name, last name, and email address OR mailing address OR phone number of the records of your target population into Guidon.

Identity Resolution: Guidon matches each uploaded record to databases of 220M adult Americans, which contain over 550 data points on each person.

Model Creation: Guidon uses the combined data set to create a bespoke predictive model ("Custom Guidon"), which can be used over and over again. 

Model Testing: Using a holdout from the training data, Guidon tests the model to determine its predictive power. 

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How Guidon Works: Custom Predictions

Create Predictions Using Custom Guidons

Select Custom Guidon: Select any of the Custom Guidons previously created.  

Select Prospect Group: Select any of the prospect groups previously uploaded.

Create Predictions: Guidon scores each record in the prospect group using the Custom Guidon.  

Export Predictions: Export Guidon's predictions into a CSV file you can import into any CRM. 

What You Receive

Better insights. Better results.

Your scored, prioritized, and segmented prospect list is returned to you via an online SaaS portal, managed service, or API.

The results: significant lifts in conversion, engagement, and retention rates.

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Want to find your best prospects in any contact list?

Let's connect to talk about your sales, marketing, and fundraising needs.

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