Our Platform

Meet Guidon by boodleAI.

Your self service enriched analytics platform.

Guidon (pronounced "Guide-On") by boodleAI enables you to quickly and easily turn the data you already have into insights and predictions you can use to improve marketing, increase sales, and intensify fundraising.

CONTACT UPLOAD

Upload Contact List from Any CRM

Export from CRM: Customers export records from their existing CRM databases into a CSV file.

Upload CSV: Upload the first name, last name, and email address OR mailing address OR phone number of each record into Guidon.

PERSONAS

Understand Your Contact Lists

Enrichment: Guidon matches each uploaded record to databases of 220M adult Americans, which contain almost 1,200 high fidelity, up-to-date data points on each person.

Personas: Using a combination of algorithms and AI/machine learning, Guidon provides a persona based on the enriched contacts.

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BASIC AND ADVANCED PREDICTIONS

Enriched Insights on Your Contacts

Select Contact List: Select any of your previously uploaded contact lists.

Select Basic or Advanced Prediction: Select from a library of dozens of pre-built predictive models, basic or advanced, created from third party data.

Create Predictions: Guidon scores each record in the contact list based on the selected predictive model(s).

CUSTOM MODELS

Create Custom Models

Upload Training Data: Upload the first name, last name, and email address OR mailing address OR phone number of the records of your target population into Guidon.

Identity Resolution: Guidon matches each uploaded record to databases of 220M adult Americans, which contain over 1,200 data points on each person.

Model Creation: Guidon uses the combined data set to create a bespoke custom predictive model, which can be used over and over again.

Model Testing: Using a holdout from the training data, Guidon tests the model to determine its predictive power.

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CUSTOM PREDICTIONS

Create Custom Predictions

Select Contact List: Select any of the previously uploaded contact lists.

Select Custom Guidon: Select any of the custom predictive models previously created.

Create Predictions: Guidon scores each record in the contact list using the custom predictive model selected.

SEGMENT, FILTER, SORT, EXPORT CONTACT LISTS

Target the Contacts You Want

Filter Contacts: Filter your contacts by basic predictions, advanced predictions, custom predictions or data you import.

Create Contact List Segments: Create and save segments based on your custom filters and even save filters for future use.

Sort Contacts: Sort contact lists by any prediction or imported data field.

Export Predictions: Export Guidon's predictions into a CSV file you can import into any CRM.

Want to Ignite Growth through Enriched Analytics?

Let's connect to talk about your sales, marketing, and fundraising needs.

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