More Donations. Less Work. Right Now.

boodleAI's people-focused predictive analytics engine marries first party customer / prospect data to high fidelity third party data covering 550 fields of demographic, behavioral, and affinity attributes for 220 million American adults. It uses this combined data to build predictive models ("Guidons") for targeting, scoring, and segmenting customer populations for desired behavioral responses.

With boodleAI, you can better target relationships for:

Donor Acquisition
Donor Reengagement
Major Gift Fundraising
Repeat Donor Fundraising
Direct Mail Optimization
Donor Retention
Capital Campaigns
Peer-to-Peer Campaigns

Find your best donors in any contact list.

Without boodleAI:
Effort, time, and money are wasted on poor fit leads (black dots right) identified by traditional targeting and segmentation techniques.


With boodleAI:
Effort, time and money are optimized by focusing on the best fit leads, turning prospects into productive relationships. More donations, more response, more insight — with far less effort and expense.


Real Results.


Largest Donation found through boodleAI


Lift in Email Open and Click Rates


Lift in Donor Conversions


Lift in Donor Gift Size

Case Study: VSO Improves Major Gift Giving Rate 56%

Challenge:  A Veteran Service Organization wanted to improve their major gift giving rate.

Solution: Using boodleAI's platform, the VSO generated a predictive model using past major gift donors.

Result: The predictive model was able to identify prospects that had a major gift donation rate 56% higher than without the model.

"boodleAI proved a powerful resource for some of my board members allowing Code of Support Foundation to not only obtain a new donor within one hour of the first use but also obtain a $10,000 donation within a month."

Kristina Kaufmann
CEO, Code of Support Foundation

Case Study: NPO Improves Direct Mail Donation Size 160%

Challenge:  A nonprofit struggled with achieving a positive return on its direct mail campaigns. 

Solution: Using boodleAI's platform, the nonprofit created a predictive model using past donors and respondents.

Result: The predictive model was able to identify direct mail prospects with a 160% greater average donation size and 58% greater response rate. 

"Rather than a mass email or social media blast, through its new innovative technology, boodleAI allows any organization the ability to acquire new lifetime donors quickly, efficiently, and inexpensively."

James Williams
Former CEO, Easter Seals Foundation

Case Study: NPO Improves Major Gift Giving

Challenge:  A nonprofit wanted greater return on its major gift giving program. 

Solution: Using boodleAI's platform, the nonprofit created a predictive model using past major gift donors. 

Result: The predictive model was able to identify prospects that gave $46,000 in major gifts compared to $10,000 without the model, a 316% lift in giving. 

"I sat down to use the platform for the first time and within ten minutes had a list of over ten names that were likely donors to my organization with valid reasons as to why they might have an affinity for Code of Support Foundation. I sent all ten emails and in less than an hour had a response from one saying he would donate and within a week had a $500 check from him."

MG(R) Alan Salisbury
Chairman, Code of Support Foundation

Our Platform

Meet Guidon by boodleAI.
Quick and Easy Predictive Analytics.

Guidon by boodleAI enables you to quickly and easily turn the donor data you already have into actionable intelligence you can use to increase donor acquisition, engagement, and retention.


Guidon Turns Data into Decisions

Your data ... transformed into insights you'll use.

Fast Prospect Insights: Using a combination of algorithms and AI/machine learning, Guidon provides predictive insights into any uploaded list of names and email/mailing addresses. 

Instant Guidons: Instant predictions from your data using ready-made predictive models spanning a wide range of nonprofit use cases. 

Custom Guidons: Score and segment your leads based on their fit with your current donors using tailored predictive models. 

Nonprofit Solutions

Predictive Analytics Knows No Bounds.

Uncover unexpected human patterns within your data to overcome your nonprofit fundraising challenges, including how to:

  • Predict high value donors among current donors

    Determine who has affinity and capacity for reengagement.

  • Predict new donors among current contacts

    Find the "hidden gems" in your contact lists. 

  • Improve the ROI from direct mail campaigns

    Increase response rates and donation sizes. 

Home Page Hero

Want to find your best donors in any contact list?

Let's connect to talk about your fundraising needs.

As Mentioned in

Awards & Recognition