Our Predictions Library
We focus on long-term, affinity-based signals rather than short-term behavioral signals that deprecate almost instantly. (In other words, we base our predictions on who people are rather than what they do.)
Wealth
Average Area Home Value
Average Area Household Income
Giving Capacity over 5 Year
Relative Household Income
Relative Value of Home
Wealth Rating
Marketing
Designated Market Area (DMA)
Level of Technology Adoption
Preferred Channel
Responsiveness to Banner Ads
Responsiveness to Direct Mail
Responsiveness to Email
Responsiveness to Phone
Responsiveness to SMS
Responsiveness to Social Media
Philanthropy
Ask Amount ($0-$50)
Ask Amount ($51-$100)
Ask Amount ($101-$500)
Ask Amount ($500-$1000)
Ask Amount ($1000+)
Preferred Ask Amount
Major Gifts
Recurring Donor
Volunteer
Affinities
Animal Welfare Causes
Arts & Culture Causes
Catholic Causes
Children’s Causes
Culinary Causes
Current Affair & Politics
Donate to Political Campaigns
Educational Causes
Health Causes
International Aid Causes
Jewelry
Liberal Causes
Local Community Causes
Religious Causes
Science Causes
Veterans’ Causes
Wildlife Preservation &
Conservation Causes
Demographics
Age Range
Business Ownership
Children in the Household
Congressional District
Education Level
Ethnic Background/Affinity
Gender
Generation
Gun Ownership
Home Ownership
Industry
Investor
IR Confidence
Marital Status
Occupation
Political Affiliation
Religious Affiliation
State with Highest Affinity
Veteran in the Household
Veteran Status
Interests
Art
Auto Parts & Accessories
Auto Racing
Auto Work
Aviation
Baseball
Basketball
Board Games & Puzzles
Boating & Sailing
Camping & Hiking
Casino Gaming
Cooking
Crafts
Education Interest
Electronic Gaming
Exercise
Event Attendee
Fishing
Food and Wine
Football
Gardening
Golf
Hockey
Home Furnishings
Home Improvement
Hunting
Military History
Motorcycling
Music
Nascar
Natural Foods
Photography & Videography
Religion Interest
Running
Science Interest
Scuba Diving
Sewing & Knitting
Shooting
Skiing
Soccer
Sports
Sweepstakes
Tennis
Theater & Performing Arts
Travel – Cruises
Travel – Domestic
Travel – Generic
Travel – International
Walking
Woodworking