Elevate Your Direct Mail Campaign with Enriched Analytics

We all know that direct mail campaigns are costly and response rates notoriously low. Only 1/2 to 2 percent of direct mail recipients are even expected to respond. But, what if your direct mail recipient list was optimized to only include the donors who had an affinity for your cause AND historically responded to direct…

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[Case Study] How Charity Navigator Enhanced Their Campaign Results with Enriched Analytics

How Charity Navigator lifted its 2020 Giving Season campaign outcome with the power of Enriched Analytics. Summary Charity Navigator is not only the world’s largest and most trusted independent charity evaluator – it’s a nonprofit, too! It depends on public support to equip the philanthropic community with tools and resources to inform decision-making, evaluating around…

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