Top Six Ways to Achieve Greater Fundraising Results in 2021

Data enrichment is key for any fundraising team to achieve greater results with their campaigns. In order for nonprofits to stay relevant, they must know who their audience is, what they want and how they want to be reached. Without proper data enrichment and analysis, how will fundraisers reach their best and most loyal donors?…

Read More

Elevate Your Direct Mail Campaign with Enriched Analytics

We all know that direct mail campaigns are costly and response rates notoriously low. Only 1/2 to 2 percent of direct mail recipients are even expected to respond. But, what if your direct mail recipient list was optimized to only include the donors who had an affinity for your cause AND historically responded to direct…

Read More

[Case Study] How Charity Navigator Enhanced Their Campaign Results with Enriched Analytics

How Charity Navigator lifted its 2020 Giving Season campaign outcome with the power of Enriched Analytics. Summary Charity Navigator is not only the world’s largest and most trusted independent charity evaluator – it’s a nonprofit, too! It depends on public support to equip the philanthropic community with tools and resources to inform decision-making, evaluating around…

Read More

What does AI-fueled nonprofit technology look like?

Artificial intelligence (AI) has the potential to revolutionize nonprofit technology. So, how exactly could AI and its most popular subset, machine learning (ML) change nonprofit technology and fundraising? Let’s explore just a few possibilities:   Prospect Engagement: New donor acquisition is a costly and timely endeavor. AI and ML coupled with better enrichment data allows…

Read More

Giving Tuesday – Last Minute Tips For Success

Giving Tuesday is just a month away and nonprofit organizations across the country are preparing to take advantage of this tradition. Starting in 2012, Giving Tuesday has transformed into one of the biggest days of philanthropic giving with an estimated $274 million raised in 2017. If you haven’t already implemented a strategy for this year’s…

Read More